Senior Marketing Operations Specialist (HubSpot), Remote

Join our Growth Marketing team as a technical expert who transforms how we execute campaigns and leverage data. As a Sr. Marketing Operations Specialist (HubSpot), you'll independently lead tool implementations, optimize marketing processes, and bridge the gap between technology and strategy across corporate, partnership, and event initiatives.

Working closely with cross-functional teams, you'll turn complex marketing challenges into streamlined solutions that enhance both team efficiency and customer experience. This role offers the perfect blend of technical problem-solving and strategic impact, with the autonomy to drive meaningful improvements across our marketing operations.

Candidates should be comfortable working remotely/work from home anywhere within the US.

Primary Duties:

Marketing Tech Stack:

• Manage governance of overall HubSpot processes across marketing
• Collaborates with Marketing and Operations teams to optimize system infrastructure
• Provide technical support/guidance for HubSpot users building advanced workflows, including conditional logic, workflow branching, and enrollment triggers as needed
• Monitor and support campaign/digital team with marketing audiences, workflows, and lists (as needed)
• Ensure accurate attribution, reporting, and lead tracking

Salesforce & Data Support:

• Oversees lifecycle marketing, ensuring seamless integration between HubSpot and Salesforce
• Review and monitor marketing lists for targeted accounts
• Support campaign setup and data sync between HubSpot & Salesforce
• Assist with event campaign setup in Salesforce

Campaign Execution & Reporting:

• Manage campaign/asset QR code creation, tracking, and analytics
• Clean and maintain form data for accurate reporting QR code
• Support Qualtrics (payer opt in/out) survey updates and integration

Tech Stack Support & Cross-Functional Collaboration:

• Work closely with the Tech Stack Lead to support integration points for marketing tools
• Provide troubleshooting and team support on existing tech tools
• Identify opportunities for workflow optimizations and automations

New Tech Implementation & Optimization:

• Supports aligning marketing operations with evolving MarTech trends, identifying and integrating new technologies; assisting in researching, onboarding, and integrating
• Document best practices, processes and reporting for newly implemented tools
• Support adoption and training for marketing users

Minimum Qualifications:

• Bachelor’s degree in Marketing, Communications, Business or a related field
• HubSpot certification
• 3+ years experience managing the HubSpot marketing automation platform for an organization
• 5+ years combined experience in any of the following: project lead, affinity marketing, marketing operations, digital marketing, demand generation, B2B marketing, agency, marketing analytics
• Strong project lead skills (PMI and/or SCRUM certification a plus), with the ability to manage multiple priorities and deadlines

Preferred KSA's:

• Proficiency in other platforms (e.g., Monday.com and email marketing tools)

** Experience in implementing and onboarding new tools and technologies

• Excellent written and verbal communication skills to support cross-functional collaboration and stakeholder alignment
• Analytical mindset with experience tracking, reporting, and optimizing campaigns.
• Demonstrated strategic thinking with the ability to anticipate challenges and propose solutions.
• Familiarity with B2B marketing principles, loyalty programs, and client engagement best practices

Physical Requirements:

• Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.