Senior Product Manager, Ads

11 Minutes ago • All levels • Product Management • $177,700 PA - $300,000 PA

Job Summary

Job Description

Duolingo is seeking a Senior Product Manager to lead its ad experiences, focusing on defining the ad vision, driving product development, and optimizing ad quality and user experience. The role involves developing innovative ad formats that delight learners and offer substantial monetization potential, aligning with Duolingo's mission to provide free, high-quality education globally.
Must have:
  • Develop and drive advertiser and consumer-facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
  • Lead and iterate the roadmap for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP
  • Establish the product vision and strategy for the ads business, and build alignment across product teams, cross-functional partners, and the executive team
  • Perform qualitative and quantitative research to explore and validate feature ideas
  • Partner with product designers to ensure a fun and delightful user experience in our product
  • Work with engineers and designers to help guide feature development
  • Perform experiment analysis on features and find opportunities for optimization
  • Execute with urgency and excellence
Good to have:
  • Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
  • Experience in developing and scaling ad formats
  • Experience in optimizing programmatic ad serving for a consumer-facing mobile app

Job Details

Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!

At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

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About the role...

With our learning app, we have developed a successful business model based on subscriptions, ads and in-app purchases, without charging users for learning content. As our reach continues to grow, we want to elevate Duolingo’s free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo. We’re looking for a Senior Product Manager to lead Duolingo’s ad experiences—from defining the ad vision and driving product development to optimizing ad quality and the ads experience.

!icon-brain-16px You will...

  • Develop and drive advertiser and consumer-facing product features through their entire creative cycle: ideation, specification, development, release, analysis, and iteration
  • Lead and iterate the roadmap for innovative ad formats that excite advertisers while building on Duolingo’s tenets of gamification, delightful design, brand equity, and character IP
  • Establish the product vision and strategy for the ads business, and build alignment across product teams, cross-functional partners, and the executive team
  • Perform qualitative and quantitative research to explore and validate feature ideas
  • Partner with product designers to ensure a fun and delightful user experience in our product
  • Work with engineers and designers to help guide feature development
  • Perform experiment analysis on features and find opportunities for optimization
  • Execute with urgency and excellence

!icon-check-16px You have...

  • Proven track record in building ad products, with strong product management expertise
  • Strong understanding of advertising technology and key players in the ads ecosystem
  • A desire to make the world a better place through technology and education
  • Experience generating impressive results as a product manager
  • Ability to utilize and apply user insights, data, and statistical analyses to inform decisions
  • Top-tier design sense -- every pixel matters at Duolingo
  • Demonstrated ability to problem-solve, be curious, and innovative

!icon-star-16px Exceptional candidates will have...

  • Advanced degree in Business, Computer Science, Design, Psychology, or equivalent
  • Experience in developing and scaling ad formats
  • Experience in optimizing programmatic ad serving for a consumer-facing mobile app

***

Take a peek at how we care for our employees' holistic well-being with our benefits here.

We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact accommodations@duolingo.com.

Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice.

Sign up for job alerts here.

We post a multi-level salary range for all of our roles.

This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.

Salary Range:

$177,700—$300,000 USD

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To fulfill our mission of developing the best education in the world and making it universally available, we seek exceptional talent for every role. We recruit candidates from diverse backgrounds. To help us evaluate our hiring process for equitability, we invite U.S. applicants to share their demographic information. Participation in this survey is voluntary and confidential. Participation will not affect any hiring decisions or outcomes.

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About The Company

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available.


Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best.


Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives.


Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. 


With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. 


Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.


Duolingo has been named to: BuiltIn's Best Places to Work (2023), Fast Company Best Workplaces for Innovators (2022), Fast Company 10 Most Innovative Education Company (2022), Best Machine Learning Startups for by Glassdoor (2020), Forbes' "Next Billion Dollar Startups" (2019), CNBC's Disruptor 50 (2018, 2019), Fortune's "Change the World" list (2019), TIME Magazine's Genius Companies (2018), Fast Company's "Most Innovative Companies" (2017, 2018, 2020), Inc.'s "Best Places to Work" (2018), Entrepreneur's "Top Company Cultures" (2018).

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