Senior Product Manager (Personalization)
Job Summary
Job Description
Ziff Davis Shopping seeks a Senior Product Manager to lead its Personalization Program, aiming to enhance customer loyalty by shifting from generic offers to personalized experiences. The role involves defining and executing a product roadmap that leverages various platforms (email, app, web, extensions) to deliver tailored content and offers at the right moments. This includes leading personalization platform initiatives, partnering with engineering to define APIs and experimentation frameworks, and collaborating with CRM, CDP, Data Science, and Engineering teams to develop ML-powered models for experimentation and recommendations. The Senior Product Manager will also work cross-functionally with Engineering, Marketing, Analytics, and Design to launch scalable, measurable personalized experiences that boost engagement and retention, while continuously optimizing based on key metrics and user feedback.
Must have:
- 5+ years of product management experience
- Experience with CRM/CDP platforms
- Strong analytical mindset
- Ability to balance multiple initiatives
- Excellent stakeholder management
- Passion for personalization
Good to have:
- Experience in e-commerce, marketing tech, or loyalty programs
- Preference for experience using AI/ML
Perks:
- Company-sponsored medical, dental, and vision insurance
- Pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs
- Family Planning Programs
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups
7 skills required
Job Details
Description
Senior Product Manager
Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, Blackfriday.com, TechBargains and more. We also run the leading Cash Back, Reward and Coupon codes brands in the UK (Voucher Codes).
About the Role
We’re looking for a Senior Product Manager to lead our Personalization Program and accelerate our shift from one-size-fits-all savings to personalized, loyalty-building experiences. In this role, you’ll define and deliver a roadmap that transforms casual coupon users into high-value, repeat deal seekers by surfacing the right offers, content, and journeys at the right moments across our platforms.
Key Responsibilities
- Own the product vision and roadmap for the Personalization Program, balancing short term needs with long-term strategic innovation
- Lead personalization platform efforts: partner with Engineering to define APIs, tooling, and experimentation frameworks that enable loyalty‑driven experiences across email, app, web, and extensions.
- Collaborate with CRM, CDP, Data Science, and Engineering to develop ML-powered experimentation and recommendation models
- Partner cross-functionally (Engineering, Marketing, Analytics, Design) to deliver scalable and measurable personalized experiences that drive engagement and retention
- Define and track key success metrics to measure program performance and continuously optimize and iterate
- Stay ahead in loyalty, personalization, and engagement trends; evangelize best practices and champion innovation
- Comfortable shipping rapid iterations, running MVPs, and pivoting based on user feedback in an agile environment
- Lead with user-centric approach, outcome-driven prioritization, technical excellence, and strong cross-team leadership
Required Skills and Qualifications
- 5+ years of product management experience, preferably in e-commerce, marketing tech, or loyalty/rewards programs
- Experience with CRM/CDP platforms (e.g., Braze, HighTouch) to power personalized engagement strategies
- Strong analytical mindset with experience using data to inform product decisions
- Ability to balance multiple initiatives, navigate ambiguity, and drive results in a fast-paced environment
- Excellent stakeholder management and communication skills, with the ability to align cross-functional teams around shared goals
- Passion for driving measurable improvements in retention, engagement, and loyalty through personalized experiences
- Preference for experience using AI/ML to personalize user experiences
We Offer Great Benefits:
- Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance
- Flexible Vacation / Paid Time Off
- Charitable Giving Programs that include Paid Time off to volunteer and donation match
- Family Planning Programs like MAVEN Fertility Concierge
- Pregnancy and Paid Parental Leave (up to 16 weeks)
- 401K savings plan with employer match
- Employee stock purchase program (ESPP)
- Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions
- Hybrid, Remote and Flexible work arrangements
- Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you!
U.S. Equal Employment Opportunity/Affirmative Action Information
Individuals seeking employment at Ziff Davis are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. You are being given the opportunity to provide the following information in order to help us align with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.
Ziff Davis Shopping is a business unit within TSE. A division of Ziff Davis, Inc.
#LI-shoppingshared
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