Senior Product Marketing Specialist, Content Creation
Job Summary
Job Description
Razer is seeking a passionate and strategic Senior Product Marketing Specialist to lead global product marketing efforts for its Content Creation category, including products such as microphones, webcams, and lighting accessories. This role involves developing and executing go-to-market strategies, driving product development and positioning, and supporting business initiatives to achieve growth and brand leadership in the creator ecosystem on a global scale.
Must have:
- Own the end-to-end product marketing strategy for the Content Creation & Streaming category.
- Develop compelling product positioning, messaging, and value propositions.
- Plan and execute global go-to-market campaigns.
- Analyze market trends, customer insights, and competitive landscape.
- Manage product launch timelines, marketing assets, and campaign performance.
- Collaborate with external partners and brands on co-branded initiatives.
- Support life cycle marketing efforts.
- Minimally 3 - 5 years of experience in product marketing.
- Strong understanding of the creator economy and streaming platforms.
- Proven track record of successful product launches and marketing campaigns.
- Excellent communication, project management, and analytical skills.
- Ability to work independently, prioritize, and handle multiple tasks concurrently.
Good to have:
- Experience in consumer electronics, content creation, or gaming.
- Passion for gaming, content creation, and emerging tech trends.
- Experience working in a global company with multiple stakeholders across different countries and time zones.
Perks:
- Global mission to revolutionize the way the world games.
- Opportunity to make an impact globally.
- Work across a global team located across 5 continents.
- Gamer-centric #LifeAtRazer experience.
- Accelerated personal and professional growth.
- Certified as a Great Place to Work® in both United States and Singapore.
6 skills required
Job Details
Job Responsibilities :
We are seeking a passionate and strategic Senior Product Marketing Specialist to lead global product marketing efforts for Razer's Content Creation category. This includes products such as microphones, webcams, lighting accessories, headphones and other creator-focused gear including collaborations with external brands.
The role will focus on developing and executing go-to-market strategies, driving product development and positioning, and supporting business initiatives to achieve growth and brand leadership in the creator ecosystem on the global scale.
- Own the end-to-end product marketing strategy for the Content Creation & Streaming category
- Develop compelling product positioning, messaging, and value propositions tailored to creators and streamers
- Plan and execute global go-to-market campaigns in collaboration with cross-functional teams (Product Engineering, Global and Regional Marketing, Sales, and Partnerships)
- Analyze market trends, customer insights, and competitive landscape to inform product strategy and marketing plans
- Manage product launch timelines, marketing assets, and campaign performance tracking
- Collaborate with external partners and brands on co-branded product initiatives
- Support life cycle marketing efforts to drive adoption, engagement, and retention
Pre-Requisites :
- Minimally 3 - 5 years of experience in product marketing, preferably in consumer electronics, content creation, or gaming
- Strong understanding of the creator economy and streaming platforms (e.g., Twitch, YouTube, TikTok)
- Proven track record of successful product launches and marketing campaigns
- Excellent communication, project management, and analytical skills
- Passion for gaming, content creation, and emerging tech trends
- Can work independently, prioritize, and handle multiple tasks and projects concurrently
- Preferred experience in working in a Global company with multiple stake holders across different countries and time zones
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About The Company
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
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