Senior Specialist, Gaming Marketing

General Summary:

The Senior Specialist in Gaming Marketing will develop and execute marketing plans based on business objectives and strategies for our gaming products.

Key Responsibilities:

• Conduct market research to identify trends, customer needs, and competitive landscape.
• Support gaming and eSports co-marketing activities/campaigns across various marketing channels and touchpoints to achieve better outcomes.
• Monitor the China gaming industry and develop a monthly gaming market report.
• Build and maintain strong relationships with key partners in the gaming ecosystem, such as Tencent, NetEase, Seasun, MiHoyo, etc., to foster collaboration opportunities.
• Collaborate with cross-functional teams, including product management, sales, business development, customer engineering, and R&D, to ensure cohesive marketing efforts.
• Work closely with gaming studios/esports leagues/KOCs to support relevant campaigns.
• Monitor and evaluate gaming campaigns, control project budget, and develop wrap-up reports.
• Support procurement, compliance, and legal processes.

Preferred Qualifications:

• 5+ years of marketing or related work experience, with gaming and esports experience preferred.
• Proven track record of successful integrated marketing campaigns and strategies.
• Strong analytical skills and ability to interpret data to drive decision-making.
• Excellent communication and collaboration skills.
• Proficiency in digital marketing tools and platforms.
• Passion for gaming and a deep understanding of the gaming community.
• Good command of English and ability to prioritize and perform multiple tasks in a timely manner.

Desired Skills:

• Creative thinking, can-do spirit, and problem-solving abilities.
• Experience with influencer marketing and community management.
• Knowledge of global gaming markets and cultural nuances.
• Ability to work in a fast-paced, dynamic environment.

Minimum Qualifications:

• Bachelor's degree and 2+ years of Communications, Marketing, Public Relations, or related work experience.

OR

Associate's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience.

OR

High School Diploma or equivalent and 6+ years of Communications, Marketing, Public Relations, or related work experience.

*Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

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