About the job
The Social Media Manager sits within the Game Shows Social & Digital Organization and reports directly to the Executive Director, Digital Content. This position will be directly responsible for daily programming, long-term social media strategy and KPI ownership across TikTok, Instagram, Facebook, YouTube, Pinterest and X (as well as future emerging platforms).The ideal candidate is a highly organized, passionate and creative digital-first storyteller with a deep and confident understanding of innovative trends, tools and best practices across social, as well as in the influencer space; is very experienced in building and managing multiple content calendars and publishing tools for brands and/or talent; and has a passion for using data and insights to inform creative content.
This person is a skilled and accurate copywriter, able to craft precise, like-worthy captions and post copy that generates engagement and fan interaction. Equally as important: If content and copy falls short of intended audience goals, our ideal platform manager is able to quickly learn, iterate and continue experimenting with passion and curiosity to find the storytelling methods that resonate among identified Wheel of Fortune fan segments. They are able to give clear and concise creative direction and feedback.
In addition to being responsible for the retention of existing nuanced audience segments by having a mastery of their specific digital behaviors across TikTok, Instagram, Facebook, YouTube, Pinterest and X, our platform manager will work closely with the Executive Director of Digital Content to acquire new, diversified digital audience segments — before executing and iterating those concepts and meeting/ exceeding the audience KPIs related to them. Our ideal candidate is also passionate about data and growth, and excited to find repeatable, scalable patterns amongst the highest performing organic content.
Working in lock step with the brand’s Associate Community Manager, our platform manager will also be responsible for ensuring Wheel of Fortune’s Social platforms are safe, productive and positive platforms for fans. They will own the brand’s community guidelines and step in to help moderate comments, interact with fans and engage with talent.
Most crucially, our Social Media Manager is a Wheel of Fortune fan and is excited about social media, pop culture, entertainment and bringing Wheel of Fortune’s 41-year legacy to new social audiences across the globe.
Major Duties And Responsibilities
- In conjunction with the Executive Director, Digital Content and Digital Producer, develop a social media strategy for Wheel of Fortune that’s innovative and on trend.
- Plan and execute the daily social editorial calendars across Instagram, Facebook, X, TikTok, Pinterest and YouTube (+ emerging platforms) including partnerships and marketing initiatives.
- Assist in the planning and execution of social calendars for talent.
- Write or oversee the writing of copy and creative direction for all posts with special consideration for Wheel of Fortune’s brand voice, ensuring that all copy is accurate, punctual, safe and on-brand.
- Craft and implement overall social campaign strategy, calendaring and execution for campaigns and tentpole events.
- Work with Associate Community Manager to implement an active engagement strategy with fans across all platforms, reacting to the show, special holidays and current events.
- Ensure all content across all platforms is posted and scheduled during regular business, off-hours, and holidays.
- In conjunction with Associate Community Manager, manage daily social communication, consumer listening and response, sentiment analysis and enquiries across all platforms. Engage with talent, clients and partners when needed.
- Work closely with the paid media team and third-party agencies when applicable to launch paid promotion of content on Twitter, Facebook, Instagram, and YouTube (+ emerging platforms).
- Drive optimizations by testing new techniques, analyzing performance data, and making recommendations regarding shifting resources to top performing posts.
- Develop, track, and meet/exceed KPIs across each platform.
- Coordinate and execute all content capture on set during Wheel of Fortune tapings.
- Coordinate and execute live social media events.
- 4+ years of digital / multi-platform content creation and social media management experience.
- Deep knowledge of TikTok, Instagram, Facebook, YouTube, Pinterest, X and emerging platforms (plus how best to utilize them), digital content marketing toolsets and performance marketing.
- Experience as a content creator with the ability to record, edit and post on the fly.
- Experience with project management software like Airtable.
- Experience with creative tools such as CapCut, Canva and the Adobe Creative Suite.
- Experience working directly with talent, talent-representation and being on shoots, sets and red carpets and is comfortable and able to act as a representative of Wheel of Fortune in high-profile entertainment settings.
- A track record of creating compelling multi-platform digital content that is shared, consumed, and enjoyed.
- Thrives in a collaborative, creative culture and is an active contributor.
- Ability to work flexible hours – this role will often require work during non-business hours
- Ability to work on-site in Culver City, CA four (4) days per week (M/T/W/Th) – days in the office are subject to change.
