Sr. Funnel Ops Analyst

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Position Summary: We are seeking a proactive and analytical Sr. Funnel Operations Analyst to join our high-performing team. This individual will work cross-functionally to support data-driven decision-making, manage day-to-day inbound commercial tasks, track campaign and project ROI, and help drive the execution of strategic initiatives. The ideal candidate has a strong analytical mindset, is comfortable navigating marketing and sales technologies, and thrives in a fast-paced, project-oriented environment. Key Responsibilities:

• Data & Analytics: Analyze and report on commercial performance metrics, campaign ROI, and operational KPIs to inform strategic decisions.
• Insight Generation: Draw actionable insights from data to identify gaps, trends, and areas for growth across the marketing and sales funnel.
• Project Execution: Lead and manage key commercial operations projects from planning through execution and reporting, ensuring alignment with departmental goals and timelines.
• Inbound Task Management: Own and manage day-to-day inbound operational tasks from cross-functional teams, ensuring timely and accurate execution in support of revenue growth.
• Cross-Functional Support: Partner with regional field marketing, sales operations, and global operations teams to align project objectives and deliverables.
• Tool Utilization: Leverage Martech tools such as Salesforce, Pardot, DataCloud, ON24, Hive9, Cvent, and Captello to manage data and track outcomes.
• Process Optimization: Identify opportunities for improving commercial workflows, data accuracy, and system integration.
• Training & Documentation: Support training initiatives by developing guides, dashboards, and documentation for stakeholders.
• Pricing & Competitive Intelligence: Assist with price list updates, promotional coordination, and tracking competitive insights to inform commercial strategy
• Leads, Funnel & Pipeline Support: Support accurate lead capture, funnel stage tracking, and account data integrity to enable smooth handoff between Marketing and Sales

Qualifications:

• Bachelor’s degree required. Business, Marketing, Data Analytics, or related field preferred.
• 3-5 years of experience in commercial operations, marketing analytics, or sales operations.
• Proven experience analyzing SFDC data and building reports/dashboards for sales and marketing use cases.
• Strong understanding of marketing funnels, attribution models, campaign ROI, and customer journey metrics.
• Proficiency with Excel, PowerPoint, and business intelligence tools (e.g., Tableau, Cognos, Power BI) a plus.
• Demonstrated experience in tracking performance metrics and delivering data-driven insights.
• Excellent analytical, organizational, and communication skills.
• Strong problem-solving abilities and attention to detail.
• Self-starter who thrives in a dynamic environment and can manage multiple priorities effectively.

Preferred Traits:

• Comfortable working independently and managing multiple cross-functional projects.
• Detail-oriented and driven by delivering measurable results.
• Strong interpersonal skills with the ability to influence without authority.
• Passion for continuous improvement and operational excellence.

The estimated base salary range for the Sr. Funnel Ops Analyst role based in the United States of America is: $88,200 - $132,400. Should the level or location of the role change during the hiring process, the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data. Additionally, all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.

We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission. Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics. We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, military or veteran status, citizenship status, and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local, state, and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local, state, and federal laws. Illumina prohibits the use of generative artificial intelligence (AI) in the application and interview process. If you require accommodation to complete the application or interview process, please contact accommodations@illumina.com. To learn more, visit: https://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf. The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.