Sr. Marketing Manager

Develop / drive brand strategy execution and ensure the quality of execution

Dedicate for the New Brand Establishment and achieve the LRP ambitious

As a Marketing Manager, will be responsible for Panadol successful establishment in China and  secure the sustainable growth. Oversee the effective deployment of brand growth strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand business and brand health KPI and profit objectives.

This role will provide the opportunity to lead key activities to progress the career.  These responsibilities include some of the following:

• Brand Strategy & Brand Foundation of Panadol 
  • Lead market opportunity assessment for Panadol, defining the brand vision, target audience, and competitive differentiation with a 3-year growth roadmap. 
  • Drive end-to-end brand building and winning claims, collaborating with medical teams to establish scientific substantiation
  • Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items
• Integrated Marketing Campaigns
  • Develop annual IMC campaigns and media strategy, leveraging digital (Social/SEO/KOLs), traditional media,

and offline touchpoints to drive category education and brand equity

• Monitor ROI, optimize creative and channel mix to maximize share-of-voice and market share.  

• Demonstrate cross-Functional Leadership
  • Partner with shopper MKT / TMK to execute shopper & trade marketing plans for in-store impactful
• • Manage agencies (creative/media/insights) to deliver projects on time, on budget, and compliantly.  

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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