Sr. Product Manager, Onboarding (R13532)

9 Minutes ago • 5-8 Years
Product Management

Job Description

Oportun is seeking a Senior Product Manager to lead the onboarding experience for its unified mobile app. This role involves owning the initial member journey from app download to product activation, focusing on creating a seamless, intuitive, and trust-building experience. The ideal candidate will drive app activations, reduce friction, and ensure compliance in a fast-moving fintech environment, defining and delivering experiences for lending and savings product lines.
Good To Have:
  • Experience with KYC, identity verification, or compliance-driven flows.
Must Have:
  • Define and execute the vision, strategy, and roadmap for app onboarding across lending and savings.
  • Increase first-login conversion, identity verification success rates, and first product usage through thoughtful UX and data-driven experimentation.
  • Collaborate with design, engineering, marketing, operations, risk, compliance, and retail partners to deliver a unified onboarding experience.
  • Ensure onboarding experiences maximize member conversion while maintaining regulatory compliance (KYC, fraud prevention, TCPA/CTIA, CAN-SPAM, etc.).
  • Establish and track KPIs such as app activations, verified identities, successful loan disbursements, savings deposits, and retention.
  • Bring empathy and customer-centric thinking to every decision, making onboarding simple, accessible, and confidence-inspiring.
  • Use A/B testing, funnel analytics, and behavioral insights to continuously improve the onboarding journey.
  • 5–8+ years in product management, with at least 3 years focused on onboarding, growth, or mobile app experiences.
  • Familiarity with lending, savings, payments, or other regulated financial services.
  • Comfortable working with engineering on APIs, SDKs (e.g., Plaid), mobile architecture, and data integrations.
  • Skilled in analytics (SQL, Amplitude/Mixpanel, etc.) and experimentation frameworks.
  • Proven ability to translate customer insights into elegant, impactful product experiences.
  • Strong cross-functional collaboration, storytelling, and influence skills.
  • Track record of delivering high-quality, impactful features at speed in dynamic environments.
Perks:
  • Being part of a team that fosters a diverse, equitable and inclusive culture.
  • Sense of belonging and encouragement to share perspectives.

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ABOUT OPORTUN

Oportun (Nasdaq: OPRT) is a mission-driven fintech that puts its members' financial goals within reach. With intelligent borrowing, savings, and budgeting capabilities, Oportun empowers members with the confidence to build a better financial future. Since inception, Oportun has provided more than $19.7 billion in responsible and affordable credit, saved its members more than $2.4 billion in interest and fees, and helped its members save an average of more than $1,800 annually. Oportun has been certified as a Community Development Financial Institution (CDFI) since 2009.

WORKING AT OPORTUN

Working at Oportun means enjoying a differentiated experience of being part of a team that fosters a diverse, equitable and inclusive culture where we all feel a sense of belonging and are encouraged to share our perspectives. This inclusive culture is directly connected to our organization's performance and ability to fulfill our mission of delivering affordable credit to those left out of the financial mainstream. We celebrate and nurture our inclusive culture through our employee resource groups.

POSITION OVERVIEW

We’re looking for a Senior Product Manager to lead the onboarding experience for our unified mobile app—the single-entry point for millions of members across our lending and savings product lines. You’ll own the critical first moments of our member journey, from the first download to product activation, ensuring a seamless, intuitive, and trust-building experience.

This role is perfect for a PM who thrives at the intersection of growth, customer experience, and compliance in a fast-moving fintech environment. You’ll define and deliver onboarding experiences that increase app activations, reduce friction, and create meaningful pathways for members to access the financial tools they need.

RESPONSIBILITIES

  • Own the Onboarding Journey: Define and execute the vision, strategy, and roadmap for app onboarding across lending and savings.
  • Drive Activation & Engagement: Increase first-login conversion, identity verification success rates, and first product usage through thoughtful UX and data-driven experimentation.
  • Partner Across the Business: Collaborate with design, engineering, marketing, operations, risk, compliance, and retail partners to deliver a unified onboarding experience.
  • Balance Growth & Trust: Ensure onboarding experiences maximize member conversion while maintaining regulatory compliance (KYC, fraud prevention, TCPA/CTIA, CAN-SPAM, etc.).
  • Measure What Matters: Establish and track KPIs such as app activations, verified identities, successful loan disbursements, savings deposits, and retention.
  • Champion the Member: Bring empathy and customer-centric thinking to every decision, making onboarding simple, accessible, and confidence-inspiring.
  • Innovate & Experiment: Use A/B testing, funnel analytics, and behavioral insights to continuously improve the onboarding journey.

REQUIREMENTS

  • Experience: 5–8+ years in product management, with at least 3 years focused on onboarding, growth, or mobile app experiences—ideally in fintech, banking, or consumer technology.
  • Domain Knowledge: Familiarity with lending, savings, payments, or other regulated financial services; experience with KYC, identity verification, or compliance-driven flows is a plus.
  • Technical Fluency: Comfortable working with engineering on APIs, SDKs (e.g., Plaid), mobile architecture, and data integrations.
  • Data-Driven: Skilled in analytics (SQL, Amplitude/Mixpanel, etc.) and experimentation frameworks.
  • Customer-Centric Mindset: Proven ability to translate customer insights into elegant, impactful product experiences.
  • Leadership: Strong cross-functional collaboration, storytelling, and influence skills—able to align executives, peers, and partners behind a shared vision.
  • Execution: A track record of delivering high-quality, impactful features at speed in dynamic environments.

#LI-REMOTE

#LI-GK1

We are proud to be an Equal Opportunity Employer and consider all qualified applicants for employment opportunities without regard to race, age, color, religion, gender, national origin, disability, sexual orientation, veteran status or any other category protected by the laws or regulations in the locations where we operate.

California applicants can find a copy of Oportun's CCPA Notice here: https://oportun.com/privacy/california-privacy-notice/ .

We will never request personal identifiable information (bank, credit card, etc.) before you are hired. We do not charge you for pre-employment fees such as background checks, training, or equipment. If you think you have been a victim of fraud by someone posing as us, please report your experience to the FBI’s Internet Crime Complaint Center (IC3).

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