Strategic Planner

2 Months ago • All levels • Editorial

Job Summary

Job Description

WeMoms seeks a Strategic Planner to contribute significantly to the company's growth. Responsibilities encompass crafting brand content (articles, social media posts, campaign concepts) tailored to mothers (aged 25-40), commercial partners, and internal team needs. The role involves analyzing editorial requirements, identifying relevant information, and aligning partner objectives with the needs of mothers. Social media content creation, drafting responses to commercial briefs, and market trend monitoring are also crucial. Collaboration with the creative, sales, and strategy teams is essential. The ideal candidate must be adept at understanding the diverse needs of the target audience and capable of creating engaging and impactful content across various platforms.

Must have:

Write brand content for various platforms
Create engaging social media content
Draft compelling campaign concepts
Monitor market trends and best practices
Collaborate effectively with cross-functional teams

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Job Details

Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.

About WeMoms

Founded in 2014 by Dino Jaegle, WeMoms is dedicated to making womanhood easier and more fulfilling. Our app offers personalized guidance, a nurturing community, and practical tools designed to empower moms with confidence and joy.

In 2021, WeMoms joined forces with Voodoo, the largest French unicorn and a global leader in mobile games. This partnership allows WeMoms to leverage Voodoo's expertise and resources while maintaining its independent spirit.

Today: With 4 million downloads, 150,000 daily active users, and $10 million in annual recurring revenue (ARR), WeMoms is experiencing exciting growth.

Role

WeMoms is looking for its new Strategic Planner! The role is key, the mission varied and the responsibilities important.

The copywriter's role starts with understanding the issues of three characters in the WeMoms adventure:
The Moms: the most important character. These are the users of the WeMoms application and social networks. Young or expectant mothers, aged between 25 and 40, they need to feel understood, supported and visually accompanied in their maternal journey.
Partners: WeMoms' commercial partners are brands whose products and services are relevant to Moms, and who need visibility and impactful graphics to captivate their audience.
The WeMoms team: the WeMoms team has its own identity, energy and style. The art direction is the embodiment and visual signature of this identity.

Responsibilities

Writing brand content based on creative briefs 📝 (articles, quizzes, tests, banners, competitions, social network wordings, etc.): being able to analyse editorial requirements and identify relevant information, in order to combine the partners' objectives with the real needs of Mums.
Writing social network content ✍️: thinking about and creating content for the various WeMoms communities and creating closeness and engagement (Facebook, Instagram, Pinterest, Tik Tok, LinkedIn). 👉 Knowing how to talk about everything, without taboos.
Drafting responses to commercial briefs ⭐️: in partnership with sales (campaign recommendations): responding to commercial solicitations by thinking up advertising campaign concepts.
Monitoring 👀: which accounts are exploding on Tik Tok? What are the writing trends of the apps that are a hit? The keywords most used by influencers who are making the buzz? being connected to the excellence of our market to translate best practice into our day-to-day work.
Working closely with a creative team (particularly graphic designers), sales team and strategy team.

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