UA Specialist

12 Hours ago • 2 Years + • $103,200 PA - $145,600 PA

Job Summary

Job Description

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences. This role will involve developing and implementing media buying strategies to improve campaign efficiency and performance, activating digital campaigns across multiple channels including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks. The specialist will also develop and build strategic partnerships with key studio and product stakeholders, nurture advertising partner relationships, and contribute to improving the growth marketing team with knowledge sharing and hypothesis testing. The role also includes working directly with the Senior UA Manager to implement innovative strategies to grow and maximize revenue for titles within EA Mobile’s portfolio.
Must have:
  • 2+ years experience in mobile media buying/user acquisition/performance marketing
  • Strong knowledge of attribution
  • Experience optimizing UA campaigns in gaming category
  • Ability to improve business metrics (ROAS, LTV)
  • Experience building relationships with third-party media partners (FB/IG, TikTok, Google)
  • Experience working in a metric-driven role focused on ROI
  • Comfortable managing multi-million dollar budgets
  • Knowledge of Excel, SQL, and Microsoft Office / Google applications
Good to have:
  • Curiosity and experience in proposing/testing new advertising channels, partners and formats
  • Passion/knowledge for video games
Perks:
  • Paid time off (3 weeks per year to start)
  • 80 hours per year of sick time
  • 16 paid company holidays per year
  • Medical/dental/vision insurance
  • Life insurance
  • Disability insurance
  • 401(k)

Job Details

Hybrid - Hire Locations: Redwood Shores, Seattle, and Los Angeles.

The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including Plants vs. Zombies, Design Home, Star Wars, Sim City, Golf Clash, Pogo, and more. We’re a multi-functional group with world-class expertise in building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem.

We are looking for a Senior User Acquisition Specialist to join the EA Mobile Growth Organization.  This role will report directly to the Senior UA Manager (leading EA Mobile’s Mobile Casual, MoCa titles), who is responsible for growing some of our most successful games.

Responsibilities

  • Develop and implement media buying strategies to improve campaign efficiency and performance
  • Activate digital campaigns across multiple channels, including Meta Ads, Google Ads, TikTok, SDK networks, and programmatic networks
  • Develop and build strategic partnerships with key studio and product stakeholders
  • Nurture advertising partner relationships with EA’s key partner networks
  • Contributions to improve the growth marketing team with knowledge sharing and hypothesis testing
  • Work directly with the Senior UA Manager to implement innovative strategies to grow and maximize revenue for titles within EA Mobile’s (MoCa) portfolio

Requirements

  • 2+ years of experience in mobile media buying/user acquisition/performance marketing
  • Strong knowledge of attribution
  • Experience building and optimizing user acquisition campaigns in the gaming category with the ability to improve business metrics (ROAS, LTV)
  • Curiosity and experience in proposing/testing new advertising channels, partners and formats
  • BA/BS Degree in marketing/finance or equivalent quantitative field
  • Experience building relationships with third-party media partners with an emphasis on paid social platforms like FB/IG, TikTok, and Google
  • Experience working in a metric-driven role focused on return on investment
  • Passion/knowledge for video games
  • Knowledge of Excel, SQL, and Microsoft Office / Google applications
  • Comfortable managing multi-million dollar budgets

This job is for you if...

  • You want to be a part of an elite data-driven mobile marketing unit
  • You are motivated to figure out ambiguous challenges that may challenge conventional approaches and thinking
  • You have a business owner’s mindset, is accountable for performance, and is passionate about driving growth for EAM’s portfolio of games

 

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Los Angeles, California, United States

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Los Angeles, California, United States (Hybrid)

Seoul, South Korea (Hybrid)

Sydney, New South Wales, Australia (Hybrid)

Vancouver, British Columbia, Canada (Hybrid)

Austin, Texas, United States (Hybrid)

Shanghai, China (Hybrid)

Shanghai, China (Hybrid)

Sydney, New South Wales, Australia (Hybrid)

Bucharest, Bucharest, Romania (Hybrid)

Montreal, Quebec, Canada (Hybrid)

View All Jobs

Get notified when new jobs are added by Electronic Arts

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug