UX Writer (Lending Platform)

3 Months ago • 3 Years + • UI/UX Design

Job Summary

Job Description

GoTo Financial is seeking a UX Writer for its Consumer Lending team in Indonesia. The role involves improving user experience by translating business goals, technical challenges, and research findings into effective copy. Responsibilities include collaborating with product and design teams, delivering content for user journeys, participating in design reviews, and engaging with marketing and customer care for content cohesion. The writer will own assigned tasks, organize work, and collaborate with other streams. Key requirements include 3+ years of experience in product writing for lending or fintech, strong writing and design-thinking skills, excellent English and Indonesian communication, a user-centric mindset, problem-solving abilities, and a portfolio showcasing impact. The role offers a chance to impact financial inclusion globally within a dynamic, multicultural team.
Must have:
  • 3+ years in product writing for lending/fintech
  • Strong writing principles & digital experience design
  • Excellent English & Indonesian communication
  • User-centric mindset
  • Problem-solving skills
  • Portfolio demonstrating business impact
  • Detail-oriented with good documentation
Good to have:
  • Attend design reviews
  • Engage with marketing and customer care
  • Collaborate across regions/teams
  • Understand evolving consumer needs

Job Details

About the Role

GoTo Financial is a leading payment and financial services provider that aims to improve lives and promote financial inclusion by helping millions of Indonesians access digital banking, investment and insurance services.

We are redefining financial accessibility by providing Buy Now, Pay Later (BNPL) and Cash Loan services that empower businesses and individuals to achieve their financial goals. Our solutions are seamlessly integrated through cutting-edge APIs or a Superapp offering an ecosystem of services—ranging from e-commerce, payments, and courier services to ride-hailing, food delivery, and beyond.

It is said that good design is good business. As our UX Writer for the Consumer Lending team, you'll dive deep into projects surrounding user experience, translating business goals, technical problems, and research points into impactful words/copy. With your stellar design-thinking, research, and data-driven capabilities, you’ll write for a range of audiences, own new and exciting features that extend access to credit for millions of active users, conduct small to large research projects, and collaborate with a talented troop of writers and designers within the company.

What you will do
  • Work closely and under the supervision of your product & design team, and follow the predefined process that the team has set
  • Effectively deliver content within the user journey and improvements in a well-defined scope for consumers and merchants facing users.
  • Proactively attend design reviews to gather feedback and provide critiques if needed
  • Participate in the end-to-end design process with peer researchers, designers, business, product and engineering teams. You will also engage with marketing and customer care unit to ensure the content is cohesive.
  • Proactively attend business reviews to initiate improvement based on current metrics and help the team solve problems through the eyes of good design
  • Own your assigned streams and organize assigned tasks, which includes communicating updates and progress via the provided forums and channels. Be flexible to collaborate with other streams when needed.
  • Understand the evolving needs of consumers and merchants to design solutions that cater to their challenges.
  • Manage stakeholders and foster cross-functional collaboration across multiple regions and teams.
What you will need
  • 3+ years of experience in product writing for lending services or fintech products.
  • Strong grasp of writing principles and ability to build and design intuitive digital experiences.
  • Excellent communication and grammar skills in both English and Indonesian, both verbal and written, to effectively collaborate with stakeholders of varying seniority and backgrounds.
  • A user-centric mindset in order to see things from their perspective, understand their concerns and feedback and incorporate these insights into your work.
  • A drive to always find the root cause of an issue, solve complex problems and deliver innovative design solutions.
  • A structured portfolio of written work that shows your ability and problem-solving skills that also demonstrate business impact and results.
  • Ability to handle multiple tasks facing different target audiences independently.
  • Demonstrate a detail-oriented thought process with excellent documentation discipline.
About the team

Join a dynamic, multi-location, and multicultural team passionate about reshaping the fintech landscape. Our team operates with an open mind, fostering creativity and collaboration. Together, we manage a robust suite of financial services to support a diverse array of businesses and consumers worldwide.

This is more than a role; it’s a chance to make a global impact in the fintech space while working with some of the brightest minds in the industry.

As a UX Writer team in GoTo Financial, we’re a close-knit team where we foster a culture of collaboration and mutual support. We prioritize maintaining a healthy work-life balance and are dedicated to nurturing personal growth through mentorship and professional development opportunities. Join us and experience a team where your voice matters. 

Together, make financial possibilities more accessible.

About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek 
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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About The Company

GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.


GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.

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