Web Specialist

We are seeking a talented and motivated Web Specialist with a strong background in WordPress development, front-end technologies, and back-end development. The ideal candidate will possess in-depth knowledge of HTML, CSS, and JavaScript, along with hands-on experience in WordPress modules and plugin development. This role involves collaborating with cross-functional teams to design, implement, and maintain high-quality websites that enhance user experience and meet our business objectives.

In this role, you will contribute to the development and maintenance of various websites and web applications. The ideal candidate is a creative problem-solver with a strong foundation in both design and development, a keen eye for detail, and a passion for turning concepts into innovative digital experiences. As part of the marketing team, you'll work closely with marketing to best support their needs, ensuring timely, high-quality solutions that align with business goals.

Location: New York (4 days in-office)

Key Responsibilities

• CMS: Design, develop, and maintain CMS (Wordpress), including theme, module and plugin modifications. Support digital marketing initiatives in the build of high performing pages.
• Technical: Convert design mockups into web pages using HTML, CSS, and JavaScript.
• Optimize: Ensure website tracking, performance, and analytics. Use SEO best practices to drive more traffic. Assist in setting up A/B testing and personalization to improve website conversion rate and engagement.
• Enablement and Documentation: Greate how-to guides for CMS for users and technical docs for management.
• Maintenance: Setup processes and technologies to make the CMS/website secure. Resolve functionality, performance, and compatibility issues.
• Integrations: Work with API’s to improve the creation process, create personalization, and any technology to improve database.

Qualifications:

• Bachelor’s degree in Computer Science, or Certificates in Web Development, or a related field (or equivalent experience).
• Proven experience in a CMS (WordPress, HubSpot, Wix) development, including custom themes and plugins.
• Proficiency in HTML, HTML5, CSS, JavaScript, and related frameworks (e.g., jQuery, Bootstrap).
• 1+ year experience working in WordPress
• 1+ years experience in CSS, HTML, and JavaScript
• Understanding of responsive design principles and cross-browser compatibility
• Familiarity with browser dev tools and debugging methods

Nice to have:

• Ability to build wireframes from stakeholder input, user stories, and use cases
• Knowledge of accessibility and solutions that conform to ADA
• Understanding of web optimization techniques
• Lead architectural and design discussions to build shared content across teams
• Understanding of basic SEO principles
• Familiarity with Figma, Git or version control

Soft Skills:

• Strong attention to detail and ability to multitask
• Excellent written and verbal communication skills; proficient with presenting to cross-functional teams.
• Positive, team-oriented attitude with a proactive approach to solving problems
• Eagerness to learn and grow in a fast-paced environment
• Proactive, agile, creative, resourceful, and tenacious as you solve problems and achieve team and company goals