Senior Manager, Mobile User Acquisition

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2K is seeking a Senior Manager, Mobile User Acquisition to lead and grow the Mobile UA and Creatives Optimization functions. This role involves developing and implementing world-class user acquisition and retargeting strategies, managing and optimizing campaigns across various channels (social, search, DSP), and driving creative testing. The manager will be an expert in mobile advertising trends, proactively introducing new technologies and fostering relationships with ad partners. The position requires an analytical, solution-oriented individual with a holistic view of the user journey, collaborating closely with Product PMM, Creative, and Analytics teams.

Associate Marketing Manager, Global Marketing - NBA 2K

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who We Are</h2><p class="my-4 text-gray-700 leading-relaxed">2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.</p><p class="my-4 text-gray-700 leading-relaxed">Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2K</p><p class="my-4 text-gray-700 leading-relaxed">At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What We Need:</h2><p class="my-4 text-gray-700 leading-relaxed">We are looking for a passionate and self-motivated individual to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the Head of Mobile UA, this role will work with a number of stakeholders to grow 2K’s existing mobile games – and also to launch a number of new exciting franchises on mobile platforms.</p><p class="my-4 text-gray-700 leading-relaxed">The role will have a particular focus on game-specific audience, creative and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.</p><p class="my-4 text-gray-700 leading-relaxed">The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative and Analytics teams. An ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite for the role. This role will be based in Novato, CA.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Roles & Responsibilities:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead the development and implementation of world-class new user acquisition and retargeting strategies.</li><li class="leading-relaxed">Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.</li><li class="leading-relaxed">Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset.</li><li class="leading-relaxed">Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.</li><li class="leading-relaxed">Monitor & measure creative performance to quantify the impact of UA optimizations and changes.</li><li class="leading-relaxed">Identify the area of improvement by analyzing performance, convert data into actionable insights.</li><li class="leading-relaxed">Creation and customization of channel specific creatives.</li><li class="leading-relaxed">Proactively introduce new technology for automation and operational efficiency.</li><li class="leading-relaxed">Nurture business relationships with ad partners and unlock alpha/beta testing opportunities.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who We Think Will Be a Great Fit:</h2><p class="my-4 text-gray-700 leading-relaxed">You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a must. You should have a holistic view of the entire user journey and the impact of interventions at various stages. You should be a solution-oriented, creative problem solver and self-starter with passion and enthusiasm for driving results.</p><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">6+ years of experience in mobile user acquisition.</li><li class="leading-relaxed">Proven track record of successfully managing and scaling UA, retargeting and creative strategies.</li><li class="leading-relaxed">Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.</li><li class="leading-relaxed">Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.</li><li class="leading-relaxed">Experience in data collection, analysis and reporting from multiple sources.</li><li class="leading-relaxed">Understanding of UA and creative dashboards from different platforms.</li><li class="leading-relaxed">Strong problem solving, critical-thinking skills, and Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~50 new creatives per month).</li><li class="leading-relaxed">Advanced Microsoft Excel or Google Spreadsheet skills</li></ul><p class="my-4 text-gray-700 leading-relaxed">As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.</p><p class="my-4 text-gray-700 leading-relaxed"><em>Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.</em></p><p class="my-4 text-gray-700 leading-relaxed">The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.</p><p class="my-4 text-gray-700 leading-relaxed">#LI-Onsite</p><p class="my-4 text-gray-700 leading-relaxed">#LI-Hybrid</p>

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<p>- This assessment gives us an idea of your C++ skills<br>- Companies that evaluate this skillset in interviews: <strong>Rockstar Games, Ubisoft, Mayhem Studios, etc.</strong><br>- 10 Multiple Choice questions<br>- Average time to complete: <strong>7 to 10 minutes</strong></p>

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We are looking for a 3D Generalist to join our team, focused on crafting and optimizing 3D visuals for mobile game creatives. This role involves building, reworking, and optimizing assets and animations to ensure high visual quality and file optimization. You will collaborate closely with developers and creative leads to produce engaging and visually sharp experiences across a wide variety of mobile games, creating and reworking 3D assets and animations for playable ads and mobile creatives, optimizing visual assets, and participating in brainstorming.

We are a company that strongly believes in equal opportunities and are passionate about creating an environment that is safe, diverse, and enjoyable. We’ve got lots of exciting plans for the future and are looking for talented people to join us on our adventure.

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<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who we are</h2><p class="my-4 text-gray-700 leading-relaxed">Estoty, founded in 2012 in Riga, Latvia, expanded with a second studio in Vilnius, Lithuania, in 2014. Today Estoty is known as a creative video game developer with a keen eye for detail, crafting games across all platforms including PC, mobile, and VR.</p><p class="my-4 text-gray-700 leading-relaxed">With a portfolio of over 50 successful titles, Estoty has created global mobile hits such as Johnny Trigger, 2048, and Knife Hit, along with recent successes like Idle Breakers, West Escape, Raptor Evolution, Age of Sails, and My Little Universe. Collectively, Estoty’s games have been downloaded more than 2 billion times, with Johnny Trigger becoming the most downloaded mobile game worldwide in January 2020. This success has empowered Estoty to take on larger-scale projects, expanding its creative vision and pushing the boundaries of gameplay and storytelling.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Role</h2><p class="my-4 text-gray-700 leading-relaxed">We’re looking for a 3D Generalist to join our team, focused on crafting and optimizing 3D visuals for mobile game creatives. This role involves building, reworking, and optimizing assets and animations to ensure high visual quality, keeping in mind optimization of the files. You'll work closely with developers and creative leads to produce engaging and visually sharp experiences across a wide variety of mobile games.</p><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Responsibilities</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Create and rework 3D assets and animations for playable ads and mobile creatives;</li><li class="leading-relaxed">Optimize visual assets (meshes, textures, animations) to stay under size constraints (≤5MB);</li><li class="leading-relaxed">Collaborate with developers to ensure smooth performance and compatibility in Cocos Creator or other ad platforms;</li><li class="leading-relaxed">Match the visual style of each game and iterate based on feedback and creative data;</li><li class="leading-relaxed">Participate in brainstorming and ideation with the playable and UA teams to define creative direction;</li><li class="leading-relaxed">Maintain clean, well-organized project files and exports for integration into playable builds.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Requirements</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Proficiency in Blender for modeling, rigging, animation, and export workflows;</li><li class="leading-relaxed">Strong visual taste and the ability to create both stylized and semi-realistic assets;</li><li class="leading-relaxed">Solid understanding of optimization techniques for mobile/web (polygon count, texture compression, baking, etc);</li><li class="leading-relaxed">Familiarity with animation principles and visual storytelling;</li><li class="leading-relaxed">Experience collaborating with developers or integrating art into real-time engines.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Nice to have</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Experience working on mobile games or playable ads;</li><li class="leading-relaxed">Knowledge of Cocos Creator, Unity, or other real-time engines;</li><li class="leading-relaxed">Understanding of file size budgets and mobile ad delivery constraints;</li><li class="leading-relaxed">Motion graphics or VFX work within Blender or other tools (e.g., After Effects);</li><li class="leading-relaxed">Basic version control (Git) awareness and asset management experience.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">We offer</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Friendly atmosphere and smooth interpersonal relationships - this is our core value;</li><li class="leading-relaxed">Opportunity to contribute to the creation of a new mobile game that will be played by hundreds of millions of people around the world;</li><li class="leading-relaxed">Full-time 09:00-18:00 job position;</li><li class="leading-relaxed">Salary 1800 - 3200 (bruto) depending on experience.</li></ul><h3 class="text-xl md:text-2xl font-bold mt-8 mb-3 text-gray-800">Benefits</h3><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Modern office</li><li class="leading-relaxed">Extensive health insurance</li><li class="leading-relaxed">Personal growth & trainings</li><li class="leading-relaxed">Free lunch, snacks & drinks</li><li class="leading-relaxed">Sport activities</li><li class="leading-relaxed">Experience exchange</li><li class="leading-relaxed">Full taxes and social warranties</li><li class="leading-relaxed">Competitive salary</li></ul><p class="my-4 text-gray-700 leading-relaxed">Didn’t find your role?</p><p class="my-4 text-gray-700 leading-relaxed">We’re always on the lookout for talented professionals to join our team, and will be happy to chat with you even if there’s no open position currently listed.</p><p class="my-4 text-gray-700 leading-relaxed">If you think we’re a good match, and you’re up for the challenge of creating great games together, <strong>reach out to us.</strong></p><p class="my-4 text-gray-700 leading-relaxed">About us</p><p class="my-4 text-gray-700 leading-relaxed">We are a company that strongly believes in equal opportunities and are passionate about creating an environment that is safe, diverse, and enjoyable.</p><p class="my-4 text-gray-700 leading-relaxed">We’ve got lots of exciting plans for the future and are looking for talented people to join us on our adventure.</p><p class="my-4 text-gray-700 leading-relaxed">Our website uses cookies and stores them in your device for the purposes described in our <a href="https://estoty.com/privacy-policy/?v=1757075848585" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">Privacy Policy</a></p><p class="my-4 text-gray-700 leading-relaxed">. By clicking <strong>“Accept all”</strong>, you consent to use all cookies. You can also <a href="https://estoty.com/careers/details/?id=3d-generalist-playable-team" target="_blank" rel="noopener noreferrer" class="text-blue-600 hover:text-blue-800 hover:underline transition-colors duration-200">set your preferences for cookies.</a></p>

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This assessment gives us an idea of your C++ skills- Companies that evaluate this skillset in interviews: Rockstar Games, Ubisoft, Mayhem Studios, etc.- 10 Multiple Choice questions- Average time to complete: 7 to 10 minutes

Let's assess your Data Structures! - This assessment gives us an idea of your problem solving skills using DSA- Companies that evaluate this skillset in interviews: MPL, LILA Games, GSN Games, etc.- 10 Multiple Choice questions

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Let's assess your Programming Patterns! ????- This assessment gives us an idea of your code architecture skills- Companies that evaluate this skillset in interviews: Dirtcube, PTW, Playshifu, etc.

Programming Patterns

Let's assess your OOPs skills! ????- This assessment gives us an idea of your fundamental OOPS concepts and Solid principles skills- Companies that evaluate this skillset in interviews: Hitwicket, GSN Games, Tomo Club, etc.

Object Oriented Programming

Let's assess your Unity Skills ????- This assessment gives us an idea of your Unity fundamentals- Companies you can apply for after taking this assessment: Godspeed games, Salvation Games, nCore Games, etc.