Senior Manager, Mobile User Acquisition

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2K is seeking a Senior Manager, Mobile User Acquisition to lead and grow the Mobile UA and Creatives Optimization functions. This role involves developing and implementing world-class user acquisition and retargeting strategies, managing and optimizing campaigns across various channels (social, search, DSP), and driving creative testing. The manager will be an expert in mobile advertising trends, proactively introducing new technologies and fostering relationships with ad partners. The position requires an analytical, solution-oriented individual with a holistic view of the user journey, collaborating closely with Product PMM, Creative, and Analytics teams.

Associate Marketing Manager, Global Marketing - NBA 2K

<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who We Are</h2>2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, 31st Union, HB Studios, and 2K SportsLab. Our portfolio of titles is expanding due to our global strategic plan, building and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers, are the professional publishing stewards of 2K’s portfolio currently includes several AAA, sports and entertainment brands, including global powerhouse NBA®️ 2K, renowned BioShock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️ and XCOM®️ brands; popular WWE®️ 2K and WWE®️ SuperCard franchises, TopSpin 2K25, as well as the critically and commercially acclaimed PGA TOUR®️ 2KAt 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We encourage ALL applicants to explore our global positions, even if they don’t meet every requirement for the role. If you're interested in the job and think you have what it takes to work at 2K, we encourage you to apply!<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">What We Need:</h2>We are looking for a passionate and self-motivated individual to join our Mobile Marketing Team to build and grow the Mobile UA and Creatives Optimization functions at 2K. Reporting to the Head of Mobile UA, this role will work with a number of stakeholders to grow 2K’s existing mobile games – and also to launch a number of new exciting franchises on mobile platforms.The role will have a particular focus on game-specific audience, creative and optimization strategies. You will be responsible for the execution of these strategies as well as sharing the findings and next steps to cross-functional teams.The role is inherently collaborative. Key departments that the role will interact with are: Product PMM, Creative and Analytics teams. An ability to clearly communicate complex strategies in a visual and accessible manner is a prerequisite for the role. This role will be based in Novato, CA.<h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Roles & Responsibilities:</h2><ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">Lead the development and implementation of world-class new user acquisition and retargeting strategies.</li><li class="leading-relaxed">Build, manage, monitor, test and optimize campaigns (e.g. social, search, DSP, etc) to increase performance.</li><li class="leading-relaxed">Be the mobile team’s expert in current and future mobile advertising trends, including proactively introducing new advertising channels, aggressively testing new optimization methods, advocating for new ad formats and having a growth hack mindset.</li><li class="leading-relaxed">Take ownership of creative testing from concept to completion. Drive performance marketing creative strategy, establish A/B testing framework.</li><li class="leading-relaxed">Monitor & measure creative performance to quantify the impact of UA optimizations and changes.</li><li class="leading-relaxed">Identify the area of improvement by analyzing performance, convert data into actionable insights.</li><li class="leading-relaxed">Creation and customization of channel specific creatives.</li><li class="leading-relaxed">Proactively introduce new technology for automation and operational efficiency.</li><li class="leading-relaxed">Nurture business relationships with ad partners and unlock alpha/beta testing opportunities.</li></ul><h2 class="text-2xl md:text-3xl font-bold mt-10 mb-4 border-b pb-2 text-gray-800">Who We Think Will Be a Great Fit:</h2>You have an analytical mind with an ability to distill complex projects into actionable items. Clarity of thought is a must. You should have a holistic view of the entire user journey and the impact of interventions at various stages. You should be a solution-oriented, creative problem solver and self-starter with passion and enthusiasm for driving results.<ul class="list-disc list-inside my-5 pl-5 space-y-2 text-gray-700"><li class="leading-relaxed">6+ years of experience in mobile user acquisition.</li><li class="leading-relaxed">Proven track record of successfully managing and scaling UA, retargeting and creative strategies.</li><li class="leading-relaxed">Strategic thinker and leader, able to breakdown and organize problems, assess opportunity areas, and develop big ideas and priorities, and mobilize teams and resources to move the business forward.</li><li class="leading-relaxed">Deep understanding on funnel and conversion metrics. Requires experience working in a metrics-based environment.</li><li class="leading-relaxed">Experience in data collection, analysis and reporting from multiple sources.</li><li class="leading-relaxed">Understanding of UA and creative dashboards from different platforms.</li><li class="leading-relaxed">Strong problem solving, critical-thinking skills, and Demonstrated experience building processes and exit KPIs for creative testing at high velocity (~50 new creatives per month).</li><li class="leading-relaxed">Advanced Microsoft Excel or Google Spreadsheet skills</li></ul>As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform their essential job functions, and to receive other benefits and privileges of employment. Please contact us if you need reasonable accommodation.Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.The pay range for this position in California at the start of employment is expected to be between $123,200 and $182,360 per Year. However, base pay offered is based on market location, and may vary further depending on individualized factors for job candidates, such as job-related knowledge, skills, experience, and other objective business considerations. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus and/or equity awards and eligibility to participate in our 401(K) plan and Employee Stock Purchase Program. Regular, full-time employees are also eligible for a range of benefits at the Company, including: medical, dental, vision, and basic life insurance coverage; 14 paid holidays per calendar year; paid vacation time per calendar year (ranging from 15 to 25 days) or eligibility to participate in the Company’s discretionary time off program; up to 10 paid sick days per calendar year; paid parental and compassionate leave; wellbeing programs for mental health and other wellness support; family planning support through Maven; commuter benefits; and reimbursements for fitness-related expenses.#LI-Onsite#LI-Hybrid

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