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The Employer Branding Manager will lead and elevate the employer brand, creating messaging that attracts top talent and showcases the company culture. This role involves driving visibility, engagement, and talent connection across key channels in a fast-paced, international environment. Responsibilities include strategic positioning, creating audience-specific messaging, managing digital channels, partnering with recruiting teams, developing a strong employer brand, and analyzing trends. The role requires 4+ years of experience in employer branding or marketing, with expertise in content creation, digital storytelling, and communication.

Business Operations Manager

Join applike group to lead and elevate our employer brand, crafting impactful messaging that attracts top talent and showcases our unique culture and tech-driven portfolio. You'll drive visibility, engagement, and talent connection across all key channels in a fast-paced, international environment.
The applike group is committed to creating engaging experiences for every app user around the world. We are passionate about creating market-changing products, technologies, and companies. We have already founded 5 companies. Our ventures are independent business units that benefit from each other’s technologies, expertise, and market access to become even more successful: adjoe is developing a breakthrough mobile advertising solution that enables app publishers around the world to grow their advertising revenues. justDice is the market leader in Mobile Gaming Loyalty Programs. Sunday is a next-generation hybrid casual mobile game publisher. justtrack offers unique software to automate the entire mobile user acquisition process and Tabbler creates engaging mobile games for the world’s biggest brands. Yet more to come.
Under the umbrella of the media company Bertelsmann, we have access to a global network of experts and strong financial support. By developing a state-of-the-art tech stack and highly skilled workforce, we aim to reach more mobile users than any other company in the world. If you want to challenge yourself and work in a high-performance environment, you’ve come to the right place!
Find the whole world in one office. Boost your career with awesome people!
<h2 id="what-you-will-do">What you will do:</h2>
<ul>
<li>Lead the strategic positioning of applike group as an employer of choice: crafting a compelling narrative that resonates with both current and future talent across all key channels, driving growth and cultural alignment</li>
<li>Create and own compelling, audience-specific employer brand messaging that not only showcases our unique work culture and values but also highlights the innovation and products of applike group and its portfolio companies</li>
<li>Drive and evolve our employer brand across digital channels by managing our social media platforms and website - ensuring a consistent, authentic brand voice that connects with top talent and strengthens brand visibility</li>
<li>Partner with Recruiting and cross-functional teams to create standout employer branding initiatives that attract high-potential candidates through social media, industry events, thought leadership, and community engagement</li>
<li>Develop and scale a strong employer brand grounded in a clear EVP, positioning us as a destination for top talent</li>
<li>Continuously monitor and analyze employer branding trends, metrics, and candidate insights to refine strategies, identify opportunities, and drive measurable impact</li>
<li>Bonus: Take ownership of coordinating press releases and responding to media inquiries, helping shape how we’re perceived in the public eye</li>
</ul>
<h2 id="who-you-are">Who you are:</h2>
<ul>
<li>4+ years of hands-on experience in employer branding, product or growth marketing in a fast-paced tech company</li>
<li>Proven track record in building and executing employer brand strategies that drive awareness, engagement, and talent attraction across multiple channels</li>
<li>Expertise in content creation and digital storytelling, with a strong grasp of social media trends, tone-of-voice consistency, and channel-specific engagement tactics</li>
<li>Creative thinker with a sharp eye for design and detail, able to craft content that not only looks great but also builds emotional connection and brand affinity</li>
<li>Excellent communication and copywriting skills, with fluency in both German and English, able to tailor messaging for different audiences</li>
<li>Strong understanding of digital marketing tools and analytics, with the ability to track performance, draw insights, and continuously optimize branding initiatives</li>
</ul>
<h2 id="fuel-for-the-journey-benefits-to-support-your-ambitions">Fuel for the Journey: Benefits to Support Your Ambitions</h2>
<ul>
<li>High Impact, Real Ownership: Be a key contributor to our success and see the direct impact of your work</li>
<li>Growth and Learning: Thrive in an environment that encourages learning, experimentation, and professional development</li>
<li>Flexible Work Culture: Enjoy flexible working hours and the option for hybrid work</li>
<li>Awesome Team: Join a diverse, international, and highly motivated team that loves what they do</li>
<li>Competitive Compensation: We offer a competitive salary and benefits package</li>
<li>Central Location: Our office is located in the heart of Hamburg and comes with a kick-ass gym</li>
<li>And much more! (Think team events, snacks, drinks, and a fun work environment)</li>
</ul>
<h2 id="the-interview-process">The Interview Process:</h2>
<ul>
<li>1st Interview with TA</li>
<li>Case Study</li>
<li>2nd Interview with VP of People and Head of TA</li>
<li>3rd Interview with Co-CEO</li>
</ul>
Please provide us with a strong portfolio along with your application!
Our mission is to create an inspiring work environment for amazing people to achieve extraordinary things. Be part of it!
Skip writing cover letters. Tell us about your most passionate personal project, your desired salary, and your earliest possible start date. We are looking forward to your application!
We welcome applications from people who will contribute to the diversity of our company.

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