Acquisition Manager M/F

Condé Nast is an international media company producing high-quality content, with a footprint of over a billion consumers in 32 markets, across print, digital, video, and social platforms. Condé Nast is home to some of the world's most iconic brands including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Condé Nast Traveler/Traveller, Allure, AD, Bon Appétit, Wired.

Job Description

Within the Consumer Revenue France department, the Acquisition Manager M/F will develop the customer base and B2C revenues of Condé Nast France brands through a multi-channel acquisition strategy (online and offline). The Acquisition Manager M/F will be responsible for Paid media activity for the Vogue, Architectural Digest, Vanity Fair, and GQ brands.

Main responsibilities and missions:

• Define the strategy and deploy the acquisition roadmap to recruit new subscribers to our magazines, participants in our events, and our clients, mainly via various online channels: Paid Media, SEA, e-mailings, display, self-promotion, etc.
• Generate qualified traffic to our e-commerce sites.
• Optimize the visibility of our campaigns.
• Manage and allocate the global acquisition budget.
• Optimize ROI per channel, making necessary adjustments.
• Define and implement A/B tests for a continuous search for performance improvement of our campaigns: wordings / creatives / channels.
• Brief graphic designers and/or external service providers.
• Work in collaboration with internal Consumer business managers (subscriptions / sales / e-commerce) as well as external agencies to refine the acquisition strategy and improve lifetime value.
• Measure, analyze, and establish performance reports for campaigns using available measurement tools.
• Benchmark best practices of Condé Nast titles internationally as well as competition in France.
• Explore and propose new acquisition channels.
• Update the e-commerce site with new offers.
• Prepare and manage Marketing prospecting email sends via our Sailthru platform; monitor all KPIs for optimization (open rates, click-through rates, conversions, CPA, etc.)
• Conduct lead collection campaigns.
• Ensure that campaign visuals and messages are consistent with our editorial lines and reader profiles.
• Support the evolution of Marketing and analytical tools made available by Condé Nast global.

Required profile and qualities:

• At least 3 years of experience in digital marketing
• Organization, planning, and prioritization: ability to work on multiple subjects and activities simultaneously
• Rigor and strong analytical skills (Data-driven profile)
• Proactive, dynamic, curious, constantly seeking improvement.
• Good knowledge of Digital Marketing, mastery of digital acquisition tools and their evolution.
• Native French speaker preferred, and fluent English
• Writing skills.
• Team spirit (many interactions with other members of the local Consumer team, but also Europe and global).
• Autonomy.
• Knowledge and experience in the media and magazine press sector would be a plus.

To join us?

If you are interested in this opportunity, please apply below. We will review your application as soon as possible. You can update your CV or upload a cover letter at any time by accessing your candidate profile. Condé Nast respects the principle of equal opportunities.

Missions and responsibilities may be adjusted based on years of experience.

Compensation is also based on experience.