Job Description

1. Responsible for optimizing advertising accounts on information flow media platforms, and accountable for the overall ROI of placement channels;

2. Based on business growth targets, formulate traffic acquisition plans and action schemes. Complete the formulation of advertising media placement strategies, account setup, optimization, data analysis, etc.;

3. Maintain communication with the business, operations, and product departments of placement media, timely grasp media information and apply it to placements;

4. Cooperate internally with the company for promotion design, operations, technical docking, data monitoring, and other related work;

5. Analyze and summarize data across different time dimensions, and adjust placement strategies timely and effectively based on data.

Job Requirements

1. Passionate about the gaming industry, possessing strong curiosity and learning ability; excellent fresh graduates are preferred;

2. Good data analysis skills, able to adapt to frequent contact with numbers and spreadsheets in work;

3. Good at analyzing audience psychology, understanding audience needs, and precisely targeting specific user groups;

4. Possess some creativity in advertising materials, capable of providing suggestions and guidance for improving advertising materials;

5. Strong ability to withstand pressure, possessing a strong sense of responsibility, initiative, and teamwork spirit.