This job requires a strong understanding of Marketo administration, including implementing solutions using Marketo, such as Munchkin tracking code and key settings. The role involves auditing and understanding transactional vs. promotional setups, along with a good grasp of data and web development, including responsive web pages and email templates. Expertise in JavaScript and APIs is essential. The ideal candidate will also have a strong understanding of analytics, including website tracking, multi-channel interactions, and external tracking setup. The job includes understanding client strategies and providing optimized solutions based on their requirements. The candidate should be able to identify new opportunities, nurture the sales pipeline, and drive revenue, along with knowledge of nurture programs, lead generation, and lead scoring strategies. Experience in both B2C and B2B marketing is needed, with at least 5+ years of experience building digital marketing programs.