Adobe Marketo

2 Days ago • 4-9 Years

Job Summary

Job Description

This job requires a strong understanding of Marketo administration, including implementing solutions using Marketo, such as Munchkin tracking code and key settings. The role involves auditing and understanding transactional vs. promotional setups, along with a good grasp of data and web development, including responsive web pages and email templates. Expertise in JavaScript and APIs is essential. The ideal candidate will also have a strong understanding of analytics, including website tracking, multi-channel interactions, and external tracking setup. The job includes understanding client strategies and providing optimized solutions based on their requirements. The candidate should be able to identify new opportunities, nurture the sales pipeline, and drive revenue, along with knowledge of nurture programs, lead generation, and lead scoring strategies. Experience in both B2C and B2B marketing is needed, with at least 5+ years of experience building digital marketing programs.
Must have:
  • Strong Marketo administration and solution implementation skills.
  • Good understanding of data and web development, including JavaScript and APIs.
  • Experience with analytics, website tracking, and multi-channel interactions.
  • Strong knowledge of B2B and CRM integrations.
  • Knowledge of nurture programs, lead generation, and lead scoring.
Good to have:
  • End-user training capability on Marketo or similar marketing tools.
  • Marketo Certified Expert (or similar certification)
  • Experience in Events setup and running Webinars.

Job Details

Job Description

  • Strong knowledge on Marketo Administration - Ability to understand, implement solutions using Marketo - Munchkin tracking code and key settings. 
  • Ability to audit, better understanding of transactional vs promotional setup
  • Good understanding of data, web-development - includes responsive web-pages, Email templates. Strong knowledge on JS and APIs
  • Better understanding of analytics - Website Tracking, Multi-Channel Interactions, External Tracking setup etc

Primary Skills:

  • Strong knowledge on B2B and CRM integrations
  • Understanding the client strategies and providing/suggesting the better/optimised solutions based on client requirements. Enables the solution to address the agreed business and technical requirements.
  • Identify new opportunities and nurture the sales pipeline with the goal to accelerate qualified prospects and drive revenue
  • Good knowledge on Nurture Programs, Lead Generations, Progressive Profiling, Lead Scoring strategies. Ability to suggest clients
  • Understanding the B2C and B2B differences and ability to setup integrate multi-channel communications. Experience in both B2C and B2B marketing and will have at least 5+ years of hands-on experience building digital marketing programs that fuel a direct-to-consumer and business-to-business sales pipeline.
  • Ability to guide/lead the team members or similar experience preferred
  • Provides written documents and verbal presentations for each client to guide the creation of new marketing plans and strategies
  • Works within the client's budget to produce effective promotional materials and advertising opportunities
  • Establishes marketing tracking methods to help each client evaluate performance over time
  • Good with either Java Scripting or Velocity Scripting, HTML/CSS
  • Good to have End user training capability on Marketo or any similar marketing tools.

Secondary Skills:

  • Certifications - Marketo Certified Expert(or any similar certification - mandatory)
  • Certifications - Marketo Certified Associate (optional/not mandate)
  • Strong knowledge on B2 skillsets + addition to that strong knowledge on Events setup, running Webinars
  • Strong knowledge on Subscription Centers - Managing preferences

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Mumbai, Maharashtra, India

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Salem, Tamil Nadu, India (On-Site)

Pune, Maharashtra, India (On-Site)

Hyderabad, Telangana, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Pune, Maharashtra, India (On-Site)

Mumbai, Maharashtra, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Pune, Maharashtra, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Hyderabad, Telangana, India (On-Site)

View All Jobs

Get notified when new jobs are added by Capgemini