Ads Monetization Specialist

6 Months ago • 2-3 Years

Sales

Job Description

This role involves managing advertising operations to achieve user and business sales goals for a music entertainment platform. Responsibilities include defining monetization problems and growth opportunities, planning and executing growth projects, building processes to improve team performance, leading a small team, and optimizing advertising campaigns. The position requires troubleshooting critical issues, communicating updates, maintaining relationships with agencies and vendors, conducting competitor research, improving ad product performance, launching new advertising services, establishing advertising pricing, proposing new revenue streams, and conducting tests to inform strategic decisions. Strong analytical and project management skills are essential.

Good To Have:

Experience with online/digital advertising technologies (ironSource/MAX/Mopub/Admob, AppNexus, Google DFP, OpenX)
Understanding of technology, marketing, and data-driven solutions

Must Have:

Project management experience in app companies or advertising
Strong critical thinking and analytical skills
High project management skills
Data analysis and insights discovery
Fluent English communication
High responsibility and autonomy

Add these skills to join the top 1% applicants for this job

problem-solving

market-research

quality-control

management

admob

mopub

OBJECTIVES YOU NEED TO GET WITH THIS JOB

Manage advertising operations to enable the achievement of users and business sales goals

WHAT YOU WILL DO

Define problems and GROWTH opportunities in Monetization. Plan and execute Growth projects.
Build Processes and standards to improve team performance.
Lead a small team to achieve business goals.
Plan, campaign setup, and campaign optimization in order to enable the achievement of advertisers and business sales goals.
Troubleshoots critical issues and document insights in an advertisement operations database.
Communicate critical updates on all aspects of the advertisement operations to relevant personnel, for example, setup, troubleshooting, trafficking, and vendor certifications.
Drive and maintain key relationships with agencies, vendors, and media relationships in order to improve sales advertising campaign metrics.
Work with internal and external partners, do competitors research to analyze the advertising demand and propose strategies for Amanotes and product development.
Accountable for improving ad product performance (Eg. Ad Flow, Ad logic, etc. ) in both technical and business areas to maximize Life time value.
Plan and participate in the launch of new advertising services, ad format, etc.
Use market research data to establish advertising pricing, monetization functions (ads, user journey with ads, ad format,etc.).
Propose and execute strategic plan to explore new revenue stream.
Conduct tests and access the results to make strategic decisions

QUALIFICATIONS

2-3 years Working experience in Project Management in “app” companies ( Ecommerce, Ewallet, Classified websites, etc. ), or advertising operations, campaign management or advertising operations.
Nice to Have understanding of and experience in online/digital advertising technology, for example ironSource/MAX/Mopub/Admob mediation, AppNexus, Google DFP, and OpenX.
Demonstrate a keen interest and understanding of technology, marketing, analytics and data-driven solutions.
Must have Strong critical thinking.
High project management skill.
Must love to work and discover insights with numbers.
Must have opened working attitude to learn and adapt fast-pace working environment.
Must have high responsibility and autonomyLove to work and discover insights with numbers
Fluent English in both written and verbal communication (all of your partners are outside of Vietnam)

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