Advertising Optimizer
6 Months ago • All levels
Marketing
Job Description
The role of Advertising Optimizer in Shenzhen involves managing and optimizing online advertising campaigns across various platforms. Key responsibilities include developing and implementing media buying strategies, monitoring campaign performance (ROI), and collaborating with internal teams (design, operations, technology) and external media partners. The ideal candidate will possess strong analytical skills, a data-driven approach, and a deep understanding of audience behavior and targeting. Experience with A/B testing and data analysis is crucial, along with the ability to adapt strategies based on performance data. The position requires excellent communication and teamwork skills, and a passion for the gaming industry is a plus.
Good To Have:
- Advertising creative skills
- A/B testing experience
Must Have:
- Data analysis skills
- Media buying planning
- Campaign optimization (ROI)
- Collaboration with internal/external teams
- Understanding of audience targeting
- Passion for gaming industry
广告优化师
深圳全职运营类
职位描述
1、负责信息流媒体平台广告账户优化，对投放渠道整体ROI负责；
2、根据业务增长目标，制定流量采买规划和行动方案。完成广告媒体的投放策略制定，账号搭建、优化、数据分析等；
3、与投放媒体的商务、运营、产品等部门保持沟通，及时掌握媒体信息并用于投放；
4、与公司内部配合，推广设计、运营、技术对接、数据监测等相关工作；
5、数据按不同时间维度分析总结，根据数据及时有效调整投放策略。
职位要求
1、热爱游戏行业，拥有较强的好奇心和学习能力，优秀应届生优先；
2、良好的数据分析能力，能适应工作中频繁的接触数字和表格；
3、善于分析受众心理，了解受众需求，精准定位特定用户群；
4、有一定的广告素材创意，能够对广告素材改进提出建议和指导；
5、抗压能力强，具备较强的责任心、进取心及团队协作精神。
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