Advertising Optimizer

1 Week ago • All levels • Campaign Management

Job Summary

Job Description

The role of Advertising Optimizer in Shenzhen involves managing and optimizing online advertising campaigns across various platforms. Key responsibilities include developing and implementing media buying strategies, monitoring campaign performance (ROI), and collaborating with internal teams (design, operations, technology) and external media partners. The ideal candidate will possess strong analytical skills, a data-driven approach, and a deep understanding of audience behavior and targeting. Experience with A/B testing and data analysis is crucial, along with the ability to adapt strategies based on performance data. The position requires excellent communication and teamwork skills, and a passion for the gaming industry is a plus.
Must have:
  • Data analysis skills
  • Media buying planning
  • Campaign optimization (ROI)
  • Collaboration with internal/external teams
  • Understanding of audience targeting
  • Passion for gaming industry
Good to have:
  • Advertising creative skills
  • A/B testing experience

Job Details

广告优化师
深圳
全职
运营类
职位描述
1、负责信息流媒体平台广告账户优化,对投放渠道整体ROI负责; 2、根据业务增长目标,制定流量采买规划和行动方案。完成广告媒体的投放策略制定,账号搭建、优化、数据分析等; 3、与投放媒体的商务、运营、产品等部门保持沟通,及时掌握媒体信息并用于投放; 4、与公司内部配合,推广设计、运营、技术对接、数据监测等相关工作; 5、数据按不同时间维度分析总结,根据数据及时有效调整投放策略。
职位要求
1、热爱游戏行业,拥有较强的好奇心和学习能力,优秀应届生优先; 2、良好的数据分析能力,能适应工作中频繁的接触数字和表格; 3、善于分析受众心理,了解受众需求,精准定位特定用户群; 4、有一定的广告素材创意,能够对广告素材改进提出建议和指导; 5、抗压能力强,具备较强的责任心、进取心及团队协作精神。

Similar Jobs

Onward Search - Campaign Manager

Onward Search

Hoboken, New Jersey, United States (On-Site)
1 Week ago
HoYoverse - Senior Brand Marketing Manager

HoYoverse

Québec City, Quebec, Canada (Remote)
6 Days ago
Trailer Park Group - Senior Promo Producer – Campaign, AV

Trailer Park Group

Mumbai, Maharashtra, India (On-Site)
4 Months ago
Overwolf - Production & Ops Manager

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
6 Days ago
Matific - Digital Marketing Specialist

Matific

Sydney, New South Wales, Australia (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Shenzhen, Guangdong Province, China

Nagarro - Senior Engineer

Nagarro

China (Remote)
3 Months ago
Tencent - Senior Site Reliability Engineer

Tencent

Shanghai, Shanghai, China (On-Site)
6 Months ago
Tencent - Game Operation Specialist (Data Analytics) - PUBG Mobile, Latin America

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Nagarro - Principal Consultant, Support Presales

Nagarro

China (Remote)
5 Months ago
Tencent - Overseas UA Manager - Casual Games

Tencent

Shenzhen, Guangdong Province, China (On-Site)
4 Days ago
NVIDIA - Senior AI Training Performance Engineer

NVIDIA

Shanghai, Shanghai, China (Hybrid)
2 Months ago
Riot Games - Software Engineer - Platform & Tools (Contractor)

Riot Games

Shanghai, Shanghai, China (On-Site)
5 Months ago
Kaiying Network - Senior Legal Counsel

Kaiying Network

Shanghai, Shanghai, China (On-Site)
1 Week ago
Supercell - Game Tester, Project R.I.S.E

Supercell

Shanghai, Shanghai, China (On-Site)
4 Months ago
NVIDIA - Solution Architect - Auto

NVIDIA

Shanghai, Shanghai, China (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Campaign Management Jobs

Tonies - Creative Director

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
1 Week ago
Tencent - PC Game Publishing Channel Promotion Manager (Domestic Market)

Tencent

Shenzhen, Guangdong Province, China (On-Site)
2 Weeks ago
Easygo - CRM Performance Coordinator

Easygo

Melbourne, Victoria, Australia (On-Site)
2 Weeks ago
InMobiInMobi - Manager - Operational Data Science

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
6 Days ago
Focus Entertainment - Media Buyer

Focus Entertainment

Île-de-France, France (Hybrid)
5 Days ago
Overwolf - Production & Ops Manager

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
6 Days ago
Moonbug Entertainment - Client Success Manager

Moonbug Entertainment

Los Angeles, California, United States (On-Site)
6 Days ago
Appier - Campaign Executive

Appier

Taipei City, Taiwan (On-Site)
2 Months ago
Patreon - Inbound Sales Operations Associate

Patreon

San Francisco, California, United States (Hybrid)
5 Days ago
ByteDance - Marketing Operations and Campaign Specialist

ByteDance

Singapore (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

Shenzhen, Guangdong Province, China (On-Site)

View All Jobs

Get notified when new jobs are added by Zengame Technology

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug