Analyst, Marketing Analytics

Performance Marketing is an internal cross-functional team within The Walt Disney Studios Marketing organization.  The Performance Marketing team leverages developing and maturing ad technologies to achieve remarkable data-driven results within auction-based or otherwise addressable media platforms while supporting other paid media and marketing efforts with insights, recommendations, and innovative marketing technologies.  Performance Marketing includes Marketing Technology and Marketing Science who help drive innovation, but also includes Performance Marketing Strategy & Operations, Marketing Analytics, and Marketing Compliance who ground the overall team in the business.  Together, we strive and collaborate for continuous improvement in advertising effectiveness and efficiency while protecting and enhancing the magical brands of The Walt Disney Studios.  

This role falls within the Marketing Analytics team and will drive value by discovering insights, making recommendations to business stakeholders, and working with the Marketing Science team on measurement and data initiatives.

Responsibilities: 

• Working directly under and with the Senior Team Lead to build and implement strategy and goals for cross-title measurement and analytics
• Organizing, cleaning, manipulating, merging and labeling various data sets
• Assist with interpreting and analyzing insights, results and recommendations from multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies and cross-title performance marketing analyses
• Assist with validating data from cross-title measurement or analytics initiatives
• Assist with ad spend data visualizations
• Working cross-functionally with multiple internal media and marketing teams as well as our external media agency to continuously improve measurement processes and setup
• Working directly with Marketing Science and Marketing Technology to ensure that business knowledge and understanding is properly incorporated into measurement, reporting and automation efforts
• Working directly with Performance Marketing Strategy and Operations team members or other business stakeholders in The Walt Disney Studios Marketing Organization to understand pressing business questions
• Working cross-functionally across Performance Marketing to ensure proper measurement, data collection and taxonomy setup
• Partnering and working with third-party measurement partners for platform setup, onboarding and user management as well as interface with the internal and external sales, measurement and ad operations teams associated with each
• Partnering and working with third-party ad platforms to ensure data integrations with measurement partners are connected and providing accurate and insightful results 
• Monitor and implement taxonomy structure and inputs into our proprietary taxonomy tools
• Participating as a member of a cohesive and collaborative, cross-functional Performance Marketing team
• Supporting internal teams as necessary with ad hoc projects 
• Maintaining and sharing knowledge of Marketing Analytics processes and tools with team members and other relevant business stakeholders

Basic Qualifications: 

• Bachelor’s Degree
• 3+ years in Advertising Media (primarily Digital Media), Media Analytics, Business Analytics or Marketing Analytics  
• Excellent analytical skills
• Excellent written and verbal communication skills
• Self-driven, accountable, well-organized, detail-oriented individual
• Proven ability to work across multiple projects effectively that meet deadlines within a fast-paced environment
• Demonstrated experience and proficiency working cross-functionally
• Passion for entertainment and The Walt Disney Studios brands
• Proficiency with Excel

Preferred Qualifications:

• Some experience using SQL
• Proficiency with data visualization tools such as Tableau
• Knowledge of digital ad serving, tracking and implementation
• Understanding of marketing and media concepts, principles, and strategies
• Understanding of media advertising platforms including DMPs, Google Ads, Facebook/Instagram, TikTok, Snapchat, Innovid, LiveRamp and DSPs (Google DV360, Trade Desk, Amazon)