App Store Optimization Manager

What will you do at SuperPlay?

We're looking for an App Store Optimization Manager to join our Marketing department. You will manage our ASO efforts and improve ways to measure organic install uplifts from ASO activity. In this role, you will need to have a strong analytical and creative mindset who can work collaboratively with different stakeholders.

Responsibilities -

• Analyze and improve KPIs relating to store page conversion rates and organic growth.
• Perform keyword research and competitive analysis in multiple languages. Research opportunities that that will drive valuable traffic for the business
• Run A/B tests on all stores’ assets to improve store performances.
• Ensure that store text and assets are properly localized and optimized.
• Collaborate with the creative team to create assets for the store pages and build a roadmap of events.
• Provide SEO & ASO insights and recommendations based on keywords research and competitive analysis
• Organize and manage weekly ASO meetings to communicate the ASO strategy and performances.
• Work with internal stakeholders and lead processes end-to-end.
• Continuously monitor and analyze ASO & SEO performance using advanced tools, translating data into clear insights and next steps strategic.

Who are you?

Must-Have:

• 2+ years of experience with ASO & SEO for multi-language apps.
• Knowledge of all techniques to improve conversion rates on app store fronts.
• Great knowledge of ASO & SEO tools and dashboards.
• Fundamentals of copywriting (in English) and localization processes are required.
• Knowledge in SEO, digital marketing, digital analysis, or related fields.
• Ability to work on multiple apps and manage multiple tasks simultaneously.
• Highly analytical, self-motivated, and a team player.
• Excellent project management skills.

You get bonus points for:

• Hands-on experience with paid acquisition for mobile apps.
• Experience working with Looker.
• Additional languages.
• Passion for gaming⚡️⚡️