The Apple Card Marketing Manager will be responsible for developing exceptional acquisition programs to foster new customer growth and achieve business objectives. This role involves creating strategies and leading projects from inception to completion, in partnership with various internal and external collaborators. The manager will apply a performance marketing perspective when collaborating with cross-functional teams to refine acquisition initiatives through data-driven hypotheses, testing, and analysis. Additionally, this role entails managing marketing planning, forecasts, and business requirements with internal and external partners.