ASO Specialist

15 Hours ago • All levels

Job Summary

Job Description

We are seeking an ASO Specialist to lead the development of store assets, manage ASO strategies, and analyze performance across platforms. This role offers the opportunity to directly impact game discoverability and develop expertise in a fast-paced, data-driven environment. Responsibilities include overseeing ASO artists, developing and implementing tailored ASO strategies for game projects, analyzing performance metrics, coordinating tasks across internal and external teams, conducting market and competitor analysis, managing the graphical ASO asset testing pipeline, handling textual ASO including keyword research, and working with Apple Search Ads.
Must have:
  • Oversee ASO artists and provide feedback on store assets
  • Develop and implement ASO strategies for game projects
  • Analyze performance metrics to adjust ASO strategies
  • Coordinate tasks across internal and external teams
  • Conduct market and competitor analysis for ASO
  • Manage testing pipeline for graphical ASO assets
  • Handle textual ASO and keyword research
  • Work with Apple Search Ads for campaign optimization
Good to have:
  • Strong visual sense and artistic awareness
  • Basic graphic design skills
  • Solid understanding of mobile gaming market
  • Experience with games from various genres
  • Knowledge of ASO/SEO principles for App Stores
  • Strong written English skills
  • Copywriting experience
Perks:
  • Competitive salary
  • Supportive and friendly work environment
  • Paid vacation, sick leave, and sick days
  • Opportunities for professional growth and corporate training
  • Fully remote work

Job Details

ASO Specialist

Remote

We are currently looking for an ASO Specialist to lead the development of store assets, manage ASO strategies, and analyze performance across platforms. This role lets you directly impact the discoverability of our games and develop your expertise in a fast-paced, data-driven environment.

Management

Responsibilities:

  • Oversee the work of ASO artists and provide detailed feedback during the development of storefront screenshots, feature graphics, and teaser splash illustrations;
  • Develop and implement ASO strategies tailored to each of our game projects;
  • Regularly analyze and measure performance metrics to adjust ASO strategies as needed;
  • Plan and coordinate tasks across internal and external teams and services, including Creative Production, Localization Services, ASO Analytics, and Product Teams;
  • Conduct market and competitor analysis in the field of graphical and textual ASO (App Store / Google Play), identify trends and successful concepts, and build a backlog of hypotheses for testing;
  • Manage the testing pipeline for graphical ASO assets and maintain reporting on results;
  • Handle textual ASO: update textual elements, conduct keyword research, and prioritize key phrases;
  • Work with Apple Search Ads: monitor campaigns, optimize search algorithms, and communicate with platform-side account managers.

Conditions:

  • Competitive salary;
  • Supportive and friendly work environment;
  • Paid vacation, sick leave, and sick days;
  • Opportunities for professional growth and corporate training;
  • Fully remote work.

Requirements:

  • A strong visual sense and artistic awareness;
  • Basic graphic design skills;
  • Solid understanding of the mobile gaming market and hands-on experience with games from various genres; ability to evaluate gameplay and participate in playtests;
  • Knowledge of ASO/SEO principles and how Google Play and the App Store operate;
  • Strong written English skills;
  • Copywriting experience.

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About The Company

(Remote)

(Remote)

Prague, Prague, Czechia (On-Site)

(Remote)

Prague, Prague, Czechia (On-Site)

Prague, Prague, Czechia (On-Site)

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