Associate Director - PR, Creator and Social

Who We Are:

160over90 is an award-winning global marketing agency which forges stronger human connections and creates shared moments where people feel something real. With 800 thinkers, doers, and makers across every cultural corner of the world, the agency offers a full-service, channel-agnostic approach and a deep connection to the people, places, and properties that drive the conversation of tomorrow. 160over90 works with leading brands including AB InBev, Amazon, Coca-Cola, DP World, Macy’s, Marriott International, McDonald’s, Verizon and Visa. 160over90 is part of WME Group, a global representation business comprising the world’s leading talent, intellectual property and brands.

The Role and What You’ll Do

The Associate Director will play a critical leadership role in a 160over90 team working for a major client on their Global Partnerships portfolio. This role will take an elevated position in leading the racing (motorsport & watersport) portfolio globally from a PR and Communications perspective, while providing strategic oversight and guidance to the other portfolio leads across Golf, Cricket, and additional regionally focused properties. The Associate Director will be responsible for driving excellence in PR and Communications strategy, maintaining high-level relationships with key stakeholders, and ensuring seamless integration across the client’s broader partnership initiatives. The Associate Director will collaborate within an integrated client team including Partnerships, Operations, Creative, and Strategy, spanning 160over90’s global footprint and lead the development and execution of PR and Communications strategies for the client’s racing portfolio, ensuring global consistency and impact.

• Provide senior-level oversight of other sports portfolios, ensuring alignment across PR and Communications initiatives.
• Work closely with the client’s in-house communications teams and global agency network to ensure integrated messaging and media strategies.
• Develop master partnership positioning and narratives with specific variations for consumer-facing campaigns.
• Build and maintain senior-level relationships with key rights holders, ambassadors, and stakeholders across the client’s motorsport partnerships.
• Create and oversee activation platforms, content strategies, and media amplification plans, ensuring optimal use of available assets.
• Lead the ideation and development of consumer-facing content, managing best-in-class specialist third-party suppliers.
• Serve as a key liaison for all communications requests from the client, efficiently channeling through appropriate rights holders and ambassadors.
• Take a senior leadership role in on-site communications teams, providing strategic media management and amplification support at key events.
• Guide internal communications strategies to support employee engagement and advocacy of the client’s sport partnerships.
• Mentor and develop junior and mid-level PR professionals, ensuring continuous professional growth and high performance.
• Serve as a key decision-maker within the PR and Communications function, ensuring alignment with the broader agency vision and client objectives.
• Collaborate with senior leadership within 160over90 and the client’s team to drive long-term strategic planning.
• Support the London leadership team in broader business initiatives, including new business development and strategic planning.

You Have These

• Bachelor’s degree (or equivalent qualification) and/or significant experience in PR and Communications within the motorsport landscape.
• Proven track record of leading PR strategies for major sports partnerships, particularly in Formula 1, Motorsport, Sailing. 
• Extensive experience working with global rights holders, ambassadors, and stakeholders within motorsport. 
• Comprehensive knowledge of the motorsport industry, with an understanding of its media landscape and sponsorship ecosystem.

We’d Love If You Also Have These

• Exceptional ability to build and manage senior-level client relationships and understand complex business needs. 
• Deep knowledge of motorsport media and journalist networks, with strong industry relationships. 
• Outstanding writing and storytelling skills for media materials, executive messaging, and proposals. 
• A creative and strategic thinker with a strong ability to develop innovative content and campaign ideas. 
• Highly organized and detail-oriented in a fast-paced, client service-driven environment. 
• Strong understanding of the digital and social media landscape as it relates to motorsport PR and Communications
• Proven track record of developing and executing integrated PR and Communications strategies across multiple global markets

How we work

WME Group is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support.

Don’t meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

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