Associate Manager (Events)

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are looking for a Associate Events Manager based in Mexico City (or Sao Paulo) to lead and execute events and guest services across the LATAM region. This role requires a strong, data-driven mindset, leveraging insights and analytical tools to inform strategic decisions, optimize event performance, and measure success. The Associate Events Manager will work closely with senior leadership and key stakeholders to ensure the seamless execution of high-quality events that engage employees, customers, and guests while driving business impact.

The ideal candidate will be hands-on, proactive, and comfortable managing multiple tasks and priorities. This position reports to the Workplace Services Program Manager for the LATAM region. The role is integral to enhancing employee engagement, fostering customer relationships, and supporting key regional initiatives.

Responsibilities:
Lead and execute key regional events: Amplify and support global initiatives and key company events in LATAM, including internal business events (e.g., All Hands, Town Halls, Quarterly Updates), and customer-focused events (e.g., Product Launches, Executive Programs, Conferences, Trade Shows).

Innovative event creation: Design and manage events that celebrate regional holidays, local culture, and important business milestones, ensuring high employee engagement and fostering a sense of community within the company.

Collaborate with senior leadership and cross-functional teams: Partner with Workplace Services, Employee Success (HR), Employee Engagement and Internal Communications to organize internal events and provide logistical and strategic support for executive-level engagements.

Data-driven event management: Leverage data and insights to guide decisions, assess performance, and provide detailed post-event reporting. Use analytics to continuously improve event strategies and drive greater impact.

Vendor and partner management: Provide guidance to the regional Workplace Services Events team to lead negotiations and manage relationships with event vendors, caterers, and suppliers across LATAM. Ensure quality service delivery and cost optimization while adhering to Salesforce's global standards.

Ensure brand consistency and quality: Work closely with internal teams to ensure that events align with the Salesforce brand, product positioning, and corporate messaging, ensuring that all materials are on-brand.

Operational excellence: Focus on balancing the impact of events with available resources, optimizing spend, and aligning event strategies with company goals. Ensure events are executed efficiently, with attention to detail and high-quality service.

Agility and innovation: Stay agile in managing multiple, complex events simultaneously, adapting to shifting priorities, and quickly resolving challenges to maintain smooth event execution.

Promote Salesforce values: Champion a culture of inclusivity, sustainability, and social impact, ensuring all events align with the company’s commitment to equality, accessibility, and philanthropy.

Guest and employee experience: Be an advocate for a superior guest and employee experience across all LATAM offices, ensuring that events are memorable, purposeful, and well-executed.

Experience/Skills Required:
6+ years of experience in event and project management, people management, ideally in a B2B, high-tech, or fast-paced environment, with a proven track record in planning and executing large, complex events such as product launches, executive programs, customer service delivery, and trade shows.

Fluency in English is required for effective communication across LATAM and with global teams.

Strong data analysis skills: Comfort in using data to influence decisions, report on event outcomes, and assess performance. Proficient with tools like Google Sheets, Excel, and other data reporting tools.

Vendor management expertise: Proven ability to negotiate, manage and assess event vendors and suppliers, ensuring service excellence while adhering to budgets.

Project management excellence: Ability to prioritize, organize, and manage multiple events and projects simultaneously, often with tight timelines and high expectations.

Hands-on, proactive attitude: A self-starter who takes ownership of tasks, proactively solves problems, and maintains a hands-on approach to executing events, ensuring no detail is overlooked.

Communication skills: Excellent written and verbal communication skills, with experience using collaboration tools like Slack, Teams, Google Chat, or similar platforms.

Proficiency with event technologies: Experience with event technologies (AV, IT tools, and streaming platforms such as Zoom, Google Meets, MS Teams, IBM Video or similar) to ensure seamless virtual and in-person event experiences.

Ability to work outside of traditional business hours: Flexible in working evenings and weekends as required for large events or project deadlines.

Cultural understanding and fluency: Deep understanding of regional dynamics within LATAM and the ability to engage with local teams, ensuring relevance and cultural sensitivity in event planning.

Problem-solving and adaptability: Strong ability to navigate ambiguity and complexity, resolve challenges, and stay focused on delivering high-impact results in a fast-paced environment.

About Real Estate and Workplace Services
Our Real Estate and Workplace Services (REWS) team creates environments and experiences that spark inspiration, fuel creativity, and drive collaboration, innovation, and impact. Our Global Campus (we’re talking 30+ countries!) is a tangible reflection of our culture and values. These spaces integrate human connection, AI, and intentional design to create a sense of purpose rooted in place—where employees and customers alike feel a true sense of belonging. Join us in reimagining the future of work and shaping the next chapter of our global real estate journey.

Accommodations

If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.