Job Description
The Associate Manager, Global Campaigns will lead co-marketing efforts with top game publishers. Responsibilities include developing and executing high-impact activations across multiple regions, ensuring alignment with internal stakeholders. This role involves leading the global campaign calendar, identifying co-marketing opportunities, and managing campaign planning. It requires collaboration with Digital Marketing, Brand, Social, and Loyalty teams for execution. Additionally, the role involves regional campaign adaptation, defining campaign KPIs, and tracking performance. The individual will be responsible for driving traffic, revenue, and brand growth through strategic marketing initiatives.
Must Have:
- 4+ years of marketing or partnerships experience
- Strong network and knowledge of game publishers
- Experience managing co-branded campaigns
- Exceptional project management skills
- Excellent communication and writing skills
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
We are looking for a driven and strategic Global Campaigns Associate Manager to lead co-marketing efforts with top game publishers and orchestrate global campaigns that drive traffic, revenue, and brand growth. This role will be central to developing and executing high-impact activations across multiple regions, while ensuring alignment with internal stakeholders and functional leads across Digital, Brand, and Loyalty.Campaigns Strategy
- Develop and lead the global campaign calendar in collaboration with game publishers, ensuring synergy across regional and global priorities.
- Identify and secure co-marketing opportunities with new and existing publishing partners to drive platform usage and visibility.
- Serve as the primary marketing liaison for top-tier publishers, managing campaign planning, creative alignment, and reporting.
Cross-Functional Execution
- Work closely with Digital Marketing to plan and optimize performance-driven media buys supporting partner campaigns.
- Align with Brand and Social teams to ensure messaging consistency and creative excellence across touchpoints.
- Partner with the Loyalty team to integrate our program or other engagement mechanics into campaign structures to improve user retention and spend.
Regional Activation & Localisation
- Working with regional marketing managers to ensure campaigns are culturally adapted, compliant, and resonant in key markets.
- Drive localization of global initiatives while preserving brand and partner guidelines.
Measurement & Impact
- Define campaign KPIs and success metrics in collaboration with data and digital leads.
- Track and report on campaign performance, including traffic, user acquisition, ROI, and partner satisfaction.
Key Requirements
- 4+ years of marketing or partnerships experience, ideally in gaming, payments, or tech ecosystems.
- Strong network and working knowledge of game publishers and industry trends.
- Proven experience in managing co-branded or joint campaigns across multiple regions.
- Exceptional project management skills, with the ability to manage complex timelines and stakeholders.
- Comfortable leading meetings and negotiations with senior stakeholders internally and externally.
- Excellent communication and writing skills; capable of storytelling and translating strategy into execution.
- A global mindset and cultural sensitivity, with experience adapting strategies to suit local nuances.
Pre-Requisites :
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