The B2B SEO Specialist will be responsible for developing and executing SEO strategies to improve search engine rankings, increase organic traffic, and drive leads. This includes conducting keyword research, optimizing website content, performing technical SEO audits, and building high-quality backlinks. The specialist will also monitor and analyze SEO performance, providing regular reports and recommendations for improvement. Collaboration with content and marketing teams is essential to align SEO efforts with overall marketing goals. The role demands a deep understanding of SEO best practices and a proven ability to improve search visibility and drive business growth.