Brand Manager

Overview

Bungie is looking for a passionate Brand Manager to help shape the future of Marathon, our sci-fi PvP extraction shooter, into a world-class live service experience. You’ll play a key role in building the brand from the ground up. This includes crafting campaigns, shaping our voice, and ensuring that everything we say, and show resonates with players. It's a unique opportunity to help grow a new franchise at one of the most iconic studios in the industry.

This is a highly cross-functional role requiring strong creative instincts, operational rigor, and a deep understanding of live games. You will work daily with product leads, marketing, creative teams, publishing partners, and community leaders to bring Marathon’s Launch , seasonal and Post Launch content to life through clear messaging, compelling trailers, and player-centric campaigns.

Estimated Duration: 12 Months

RESPONSIBILITIES

• Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events.
• Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels
• Manage milestone alignment, internal communications, and rollout strategy
• Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets.
• Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals.
• Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback
• Use player research, campaign data, and community sentiment to inform messaging and brand decisions
• Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making
• Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints
• Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials

REQUIRED SKILLS

• 5–7 years of experience in brand management, marketing, or product marketing within gaming, entertainment, or consumer products
• Experience supporting or leading tactical marketing for live service games or other ongoing content pipelines
• Proven ability to manage multiple workstreams and deadlines in a fast-paced environment
• Strong copy instincts and experience writing creative briefs, messaging frameworks, or positioning documents
• Familiarity with creative review workflows, production schedules, and collaborative cross-functional teams
• Highly organized, detail-oriented, and reliable in follow-through
• Familiarity with Bungie games and community culture, bonus if you understand the original Marathon IP and its legacy

NICE-TO-HAVE SKILLS

• Experience with seasonal or Live Service based content marketing
• Previous work with creative agencies, internal production teams, or consumer research
• A strong personal interest in gaming and online player experiences

Listed below is this role's base pay range within the greater Seattle area. In other locations approved for remote work by Bungie and our external resource vendors, this pay range may be adjusted to the local market and some roles may be classified as non-exempt (hourly),

This range is determined by an array of factors, including training, transferable skills, work experience, business needs, and market demands. Additionally, it is subject to change and may be modified in the future.

All benefits, perks, and time off are provided by and at the discretion of external resource partner(s). For more information, please visit: Worker Help Center - Help Center (tcwglobal.com)

Bellevue Pay Range

$102,000—$124,000 USD

So you don't meet every requirement listed in this job description? Do you think your experience level is not where it needs to be? Studies show that members of certain underrepresented groups are less likely to apply to jobs unless they believe they meet every single qualification. Bungie is focused on building a diverse, inclusive, and equitable workplace. If you're interested in this position but your past experience doesn't line up perfectly with every qualification in the job description, we want you to apply anyway. The right role for you may be right around the corner!

Most Bungie full-time employees will adopt a digital first approach allowing remote work in Bungie approved locations (outside of positions identified as 100% onsite in Bellevue/Seattle, or individuals preferring a hybrid/flex environment). Prospective full-time employees who are located outside of a Bungie approved state will need to establish residency in an approved state within 45 days of their start date. Contractors will follow a digital first approach adhering to the location guidelines agreed upon by our third-party employer/vendor and Bungie. Bungie’s remote policy is subject to change at the company’s discretion.

Responsibilities

• Strategic Marketing and Brand Execution
• Drive end-to-end execution of go-to-market plans for Marathon content, including launch, seasonal updates, and live events.
• Collaborate with the Principal Brand Manager and Product Marketing to plan and develop campaigns across all channels.
• Manage milestone alignment, internal communications, and rollout strategy.
• Creative Development and Brand Voice
• Translate brand strategy into clear, actionable briefs for trailers, key art, and promotional assets.
• Work with internal and external creative teams, including SIE Creative Studios, to deliver high-impact creative that meets campaign goals.
• Maintain consistency across all brand expressions through documentation, guidance, and real-time feedback.
• Player Insights and Messaging Optimization
• Use player research, campaign data, and community sentiment to inform messaging and brand decisions.
• Apply a player-first mindset to creative strategy, content rollout, and day-to-day decision-making.
• Cross-Functional Collaboration and Asset Delivery
• Partner with Community, Social, Influencer, and Consumer Products teams to create cohesive campaigns across all touchpoints.
• Coordinate legal, business, and stakeholder approvals to ensure timely delivery of assets and materials.

Required Skills

• 5–7 years of experience in brand management, marketing, or product marketing within gaming, entertainment, or consumer products
• Experience supporting or leading tactical marketing for live service games or other ongoing content pipelines
• Proven ability to manage multiple workstreams and deadlines in a fast-paced environment
• Strong copy instincts and experience writing creative briefs, messaging frameworks, or positioning documents
• Familiarity with creative review workflows, production schedules, and collaborative cross-functional teams
• Clear communication and presentation skills
• Highly organized, detail-oriented, and reliable in follow-through
• Familiarity with Bungie games and community culture; bonus if you understand the original Marathon IP and its legacy

Nice-to-Have Skills

• Experience with seasonal or Live Service based content marketing
• Previous work with creative agencies, internal production teams, or consumer research
• A strong personal interest in gaming and online player experiences