Business Development Manager-GTM Programs
Job Description
- Experience with enablement or automation platforms
- Lead global and regional GTM initiatives to increase market visibility and generate qualified pipeline
- Build end-to-end sales activation programs aligned with Cisco priorities and ThousandEyes value propositions
- Serve as a key liaison across sales, sales enablement, marketing, product, and SP&O teams
- Ensure field absorption of competitive plays, product launches, and enablement initiatives
- Replicate successful plays across regions and architectures; leverage data for scale and improvement
- Act as a connector between local and global teams for unified GTM execution
- Track performance of campaigns and programs through data-driven KPIs; make actionable recommendations
- Present insights and business cases to leadership; partner with enablement and sales architecture teams
- Proven success in SaaS GTM roles, sales enablement, business development, or sales program management
- Proven track record building GTM programs that drove measurable pipeline or revenue impact
- Direct experience in sales or deep partnership with sales teams
- Familiarity with sales lifecycle, seller needs, and quota pressure
- Skilled in scoping, launching, and scaling programs with measurable KPIs
- Ability to understand big-picture business objectives and translate them into executable plans
- Demonstrated success working with Marketing, Product, Sales, and Operations teams
- Exceptional written and verbal communication skills with the ability to influence and inspire
- Proficiency in Salesforce, Excel/Sheets, and presentation tools
- Quality medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Short and long-term disability coverage
- Basic life insurance
- Numerous wellbeing offerings
- Up to twelve paid holidays per calendar year, including one floating holiday and a birthday day off
- Up to 16 days of vacation time off each year (for non-exempt new hires)
- Flexible Vacation Time Off policy (for exempt new hires)
- Sick Time Off
- Paid time away to deal with critical or emergency issues
- Additional paid time to volunteer and give back to the community
Who We Are
Cisco ThousandEyes is a Digital Experience Assurance platform that empowers organizations to deliver flawless digital experiences across every network – even the ones they don’t own. Powered by AI and an unmatched set of cloud, internet and enterprise network telemetry data, ThousandEyes enables IT teams to proactively detect, diagnose, and remediate issues – before they impact end- user experiences.
ThousandEyes is deeply integrated across the entire Cisco technology portfolio and beyond, helping customers deploy at scale while also delivering AI-powered assurance insights within Cisco’s leading Networking, Security, Collaboration, and Observability portfolios.
About The Role
As a Business Development Manager for GTM Programs, you will build and scale cross-functional programs that drive global sales impact, pipeline generation, and revenue realization for ThousandEyes.
You will work closely with ThousandEyes sellers, cross-architecture teams, and internal stakeholders to turn ideas into actionable campaigns that accelerate field adoption and align with OneCisco strategic priorities. This is a high-impact role with executive visibility, ideal for someone who thrives in a builder environment and has a strong understanding of sales, execution, and program scaling.
What You’ll Do
- Lead GTM Campaigns: Spearhead and operationalize global and regional GTM initiatives to increase market visibility and generate qualified pipeline.
- Program Design & Execution: Build end-to-end sales activation programs that align with Cisco priorities and ThousandEyes-specific value propositions.
- Cross-Functional Alignment: Serve as a key liaison across sales, sales enablement, marketing, product, and SP&O teams to align messaging, delivery, and goals.
- Sales Adoption: Ensure field absorption of competitive plays, product launches, and enablement initiatives (e.g., Splunk, Mobile Endpoints, Competitive Takeouts).
- Campaign Scale: Replicate successful plays across regions and architectures; leverage data to identify opportunities for scale and improvement.
- Global Collaboration: Act as a connector between local and global teams to ensure unified execution of GTM priorities.
- Program Metrics: Track performance of campaigns and programs through data-driven KPIs; make actionable recommendations to optimize impact.
- Executive Visibility: Present insights and business cases to leadership; partner with enablement and sales architecture teams for broader amplification.
Qualifications
- Proven success in SaaS GTM roles, sales enablement, business development, or sales program management.
- Proven track record building GTM programs that drove measurable pipeline or revenue impact.
- Direct experience in sales or deep partnership with sales teams; familiarity with sales lifecycle, seller needs, and quota pressure.
- Skilled in scoping, launching, and scaling programs with measurable KPIs.
- Ability to understand big-picture business objectives and translate them into executable plans.
- Demonstrated success working with Marketing, Product, Sales, and Operations teams.
- Exceptional written and verbal communication skills with the ability to influence and inspire across levels.
- Proficiency in Salesforce, Excel/Sheets, and presentation tools (e.g., PowerPoint, Google Slides); experience with enablement or automation platforms is a plus.
- Occasional travel required for planning sessions, events, or internal alignment.
Cisco values the perspectives and skills that emerge from employees with diverse backgrounds. That's why Cisco is expanding the boundaries of discovering top talent by not only focusing on candidates with educational degrees and experience but also placing more emphasis on unlocking potential. We believe that everyone has something to offer and that diverse teams are better equipped to solve problems, innovate, and create a positive impact.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification. Research shows that people from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy. We urge you not to prematurely exclude yourself and to apply if you're interested in this work.
