Business Development Representative (BDR) – Inbound/Outbound Sales

12 Minutes ago • 3 Years + • Sales

Job Summary

Job Description

Sinch is seeking a highly motivated and experienced Business Development Representative (BDR) for Inbound/Outbound Sales. This individual contributor role focuses on generating high-quality leads and setting up meetings for the sales team to accelerate revenue. The ideal candidate will manage the full sales cycle from lead qualification to closure, possessing a strong understanding of SaaS, CPaaS products, and sales strategies.
Must have:
  • Identify and research target accounts to build a strong outbound prospect list.
  • Execute cold outreach campaigns via calls, emails, LinkedIn, and other channels to generate qualified leads.
  • Secure and schedule high-quality pitch meetings with decision-makers and senior stakeholders.
  • Conduct value-led initial conversations to spark interest and establish credibility with prospects.
  • Build and present use cases tailored to prospect needs, showing potential business impact.
  • Qualify leads thoroughly by assessing pain points, decision-making authority, budget, and readiness.
  • Deliver basic product pitches or demos where needed to progress opportunities.
  • Maintain detailed records of outreach, conversations, and lead progress in the CRM.
  • Collaborate closely with sales leadership to align outreach strategy with business goals.
  • 3+ years of experience in outbound SaaS/technology sales, preferably in B2B.
  • Proven ability to generate meetings and pipeline through cold calling and outreach campaigns.
  • Strong experience in value pitching and lead qualification.
  • Exposure to engaging with CXO-level decision-makers and tailoring conversations to business priorities.
  • Skilled in building use cases and solution narratives to resonate with customer challenges.
  • Familiarity with SaaS sales cycles, pricing models, and CRM tools (Salesforce/HubSpot/Zoho).
  • Track record of consistently achieving outreach and lead generation targets.
  • Bachelor’s degree in Business, Marketing, Technology, or a related field.
Perks:
  • Private Health Insurance coverage
  • Accidental Coverage
  • Optional Parental Health Coverage
  • Flexible and supportive working environment
  • Paid Time Off
  • Maternity Leave
  • Paternity Leave
  • Wellbeing Programs
  • Subsidized Meal
  • Training & Development
  • Attractive Sales Incentive
  • Internal Mobility
  • Career Development
  • Competitive salary and performance-based incentives
  • Highly engaged, collaborative, and transparent work culture
  • Opportunity to work with innovative SaaS products, cutting edge technology and Tier 1 Enterprise clients
  • Constant skill upgradation by learning and career advancement opportunities in a high-growth environment

Job Details

Description

Sinch is a global leader in the growing market for Communication Platforms as a Service (CPaaS) and mobile customer engagement. We are specialists in allowing businesses to reach everyone on the planet, in seconds or less, through mobile messaging, email, voice, and video.

We reach every phone on earth. From the lifechanging to the time-saving, we're helping our customers to interact with people like never before. For you, that means working in an environment that offers an incredible variety of exciting challenges, and the chance to impact how billions of people engage with their favorite brands. The dream of personalizing content to all 15 billion phones on the planet is no fairy tale!

More than 150,000 businesses, including many of the world’s largest companies and mobile operators, use Sinch’s advanced technology platform to engage with their customers. Moreover, Sinch has been profitable and fast-growing since its foundation. Sinch's core values are Make it Happen, Dream Big, Keep it Simple and Win Together. These values describe how our global organization works and inspire every of our more than 4,000 employees across 60 different countries.

Job Summary:

We are looking for a highly motivated and experienced Business Development Representative (BDR) – Inbound/Outbound Sales, the goal is to generate high-quality leads and set up meetings for the sales team, helping to fill the pipeline and accelerate revenue. This is an individual contributor role (IC) and the ideal candidate will have a proven background in managing the full sales cycle, from lead qualification to closure, with a strong understanding of SaaS, CpaaS products and sales strategies.

Key responsibility areas:

  • Identify and research target accounts to build a strong outbound prospect list.
  • Execute cold outreach campaigns via calls, emails, LinkedIn, and other channels to generate qualified leads.
  • Secure and schedule high-quality pitch meetings with decision-makers and senior stakeholders.
  • Conduct value-led initial conversations to spark interest and establish credibility with prospects.
  • Build and present use cases tailored to prospect needs, showing potential business impact.
  • Qualify leads thoroughly by assessing pain points, decision-making authority, budget, and readiness.
  • Deliver basic product pitches or demos where needed to progress opportunities.
  • Maintain detailed records of outreach, conversations, and lead progress in the CRM.
  • Collaborate closely with sales leadership to align outreach strategy with business goals.

Eligibility Criteria:

  • 3+ years of experience in outbound SaaS/technology sales, preferably in B2B.
  • Proven ability to generate meetings and pipeline through cold calling and outreach campaigns.
  • Strong experience in value pitching and lead qualification.
  • Exposure to engaging with CXO-level decision-makers and tailoring conversations to business priorities.
  • Skilled in building use cases and solution narratives to resonate with customer challenges.
  • Familiarity with SaaS sales cycles, pricing models, and CRM tools (Salesforce/HubSpot/Zoho).
  • Track record of consistently achieving outreach and lead generation targets.
  • Bachelor’s degree in Business, Marketing, Technology, or a related field.

Personal Skills:

  • Strong communication skills, both verbal and written.
  • Strong interpersonal skills to build relationships. Must be confident and assertive.
  • Good collaboration skills to effectively manage internal and external stakeholders.
  • Ability to remain calm under pressure.

Being you at Sinch:

We're a worldwide group of people, committed to diversity. We're working to offer an increasingly inclusive workplace wherever you are. No matter who you are, you'll be able to explore new career and growth options - sharing your voice, building your path and making it happen with us.

We’re proud to be an equal opportunity employer, and all qualified applicants will be considered to join our team regardless of race, colour, religion, gender identity or expression, sexual orientation, pregnancy, disability, age, veteran status, and more.

Your life at Sinch:

Being a Sincher is all about learning and being in pursuit of new challenges. Working in the offices, at home, or in a hybrid model, that means celebrating change and the unknown, rolling up your sleeves and seeing what impact you can have on the world. The only way is up, and you’ll be reaching for the opportunities that match where you want to take your career. It’s closer than you think.

Are you ready? Join us on our journey!Know more about us: www.sinch.com

Benefits

  • Private Health Insurance coverage, Accidental Coverage, Optional Parental Health Coverage
  • Flexible and supportive working environment
  • Paid Time Off, Maternity, Paternity Leave, Wellbeing Programs
  • Subsidized Meal
  • Training & Development
  • Attractive Sales Incentive
  • Internal Mobility, Career Development
  • Competitive salary and performance-based incentives
  • Highly engaged, collaborative, and transparent work culture
  • Opportunity to work with innovative SaaS products, cutting edge technology and Tier 1 Enterprise clients
  • Constant skill upgradation by learning and career advancement opportunities in a high-growth environment

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