CBIA OTC Senior Manager - Skin Category

Key Accountabilities/Responsibilities

• Lead end-to-end insights and analytics for OTC brands
• Develop in-depth category and market analysis for business growth opportunity identification.
• Lead monthly consumption reporting of cross channels, deep dive market share driver / drainers and reasons behind.
• Lead media and creative analytics, incl. marketing mix, digital analytics, creative effectives, etc.
• Lead innovation projects end to end via market landscaping, NPD ambition and sales estimate and post launch consumption tracking.
• Ensure brand assets and communication are consumer-oriented via consumer exploratory, communication development validation, communication effectiveness tracking, and brand health tracking (BPS), etc.
• Synthesize category and consumer insights for business questions diagnosis and action recommendation.
• Develop trustful partnership with local cross function teams and global CBIA team.
• Independent project delivery and agency management.

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