Channel Strategist

1 Month ago • 10 Years + • $182,600 PA - $274,500 PA

Job Summary

Job Description

The Channel Strategist plays a vital role in shaping how Apple presents itself within its partners' marketing, advertising, and customer experience. This highly cross-functional role involves partnering closely with various teams, including Channel Cross Functional, Partner Communications, Brand Strategy, Sales, Interactive, and Creative teams, to develop innovative and effective work that addresses marketing and business challenges. The strategist will focus on designing initiatives that scale globally for partners. Responsibilities include collaborating to gather insights, developing briefs, conducting research, implementing measurement frameworks, leading strategic conversations, building relationships with stakeholders, supporting initiatives, and participating in annual planning to define channel opportunities that align with organizational goals.
Must have:
  • 10+ years experience in a strategic role
  • Deep understanding of full-funnel marketing
  • Proven track record of connecting business/marketing objectives with solutions
  • Strong communication skills for brief writing/delivery
  • Experience distilling data and insights
  • Bold, entrepreneurial mindset
  • Skilled at creating clarity and alignment with stakeholders
Good to have:
  • Experience working with retailers and e-commerce/social platforms
  • Experience in a strategic role for a global brand
  • Strong ability to connect dots and identify strategy
  • Highly collaborative with agility
Perks:
  • Comprehensive medical and dental coverage
  • Retirement benefits
  • Discounted products
  • Free services
  • Reimbursement for certain educational expenses
  • Discretionary bonuses or commission payments
  • Relocation assistance

Job Details

Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Channel (Partner) Strategist plays a vital role in shaping how we show up within our partners' marketing, advertising and customer experience. They will combine a deep understanding of brand and business opportunities both within Apple and our partners’ organizations, along with consideration for customer needs throughout their journey, to develop initiatives that drive ours and our partners' business.

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