China Paid Social Creative Expert

About the Role

As a China Creative Manager at Canva, you will play a vital role in shaping and executing innovative content strategies within the dynamic world of social media in China. Your primary focus will be on leveraging your expertise in digital storytelling to craft visually appealing and engaging content that resonates with Chinese audiences. By actively engaging as an influencer and excelling in shooting and editing videos, you will help expand Canva's presence and accelerate growth in the Chinese market.

If you are a proactive and results-driven professional with a passion for digital storytelling and social media, we invite you to join our team and contribute to Canva's success in China. Apply now to embark on a rewarding journey of creativity and collaboration with us! 

Key Responsibilities 

1. Product Insights:

• Familiarize yourself with Canva's products, features, and functional tips to craft appealing creatives for various target audiences and their specific needs. 

2. Creative Strategy & Production:

• Develop video ad concepts that visually demonstrate core product features (e.g., templates, AI tools, collaboration). 
• Master platform algorithms (TikTok/Red) to design trend-driven hooks
• Produce benchmark creatives personally as team references.

3. Data-Oriented Optimization:

• Use video completion rate as primary KPI 
• Analyze viral video patterns (retention spikes, CTA placement) to build scalable creative playbooks.  

4. Vendor Ecosystem Management:

• Build and maintain a network of content partners (videographers, animators, editors), establishing quality control and rapid delivery systems.
• Manage the entire production process to ensure the delivery of the necessary creative assets.

Key Requirements

Requirements

• Non-Negotiables:
  ✅ Proven success in creating viral short videos (case links with completion rate data required).
  ✅ Expertise in performance video formula: Hook-Pain-Solution-CTA.
  ✅ Existing network of 50+ content partners for agile production.

• Preferred:
  🌟 Understanding of Canva use cases (social posts, presentations, etc.).
  🌟 Experience with SaaS/tool product marketing. 

Join us in driving canva's success in China through impactful social contents. Apply today and become a key player in our growth journey.

Please submit your short video works together with your resume, that will help us know you well, and if you could create a Canva creative based on this requirement would be even better.