CMO - Greater China Region

1 Day ago • 10 Years +

Job Summary

Job Description

As the head of Marketing, you will use your planning, organization and execution skills to help the company profitably grow in the Greater China Region. You will be responsible for identifying market needs, delivering localized marketing plans, developing KPIs, and executing B2B marketing campaigns. You will also manage external partners, plan events, and collaborate with business development teams. The role involves leading localized teams, designing growth strategies, and aligning with other CMOs. This role is based in Beijing, China. You will be working with team members from different disciplines from around the world and agency partners.
Must have:
  • Strong data analysis and measurement skills
  • Experience in developing trade show and experiential marketing events
  • Experience working with digital media agencies and PR agencies
  • 10+ years in tech/gaming marketing
  • Fluent bilingual (English and Mandarin)

Job Details

As the head of Marketing, you will use your planning, organization and execution skills to help the company profitably grow in the Greater China Region. We are looking for a trustworthy, self-driven, motivated and accountable individual to support the marketing efforts of the team based in the Greater China Region while collaborating and integrating within the global strategy. When working within a team-based environment, you will have the opportunity to work with team members from different disciplines from around the world, agency partners and trade show producers. You will take ownership of campaigns, with direct supervision from the Regional Marketing Manager for Greater China (based in Mainland China, Hongkong, Taiwan), and work alongside the regional Business Development Team in GC, Experiential and the Digital, Creative and Product Marketing teams in a group effort to execute Xsolla the overall global marketing strategy. This role is based in Beijing, China.


RESPONSIBILITIES
  • Identify the Greater China market needs to strengthen and increase Xsolla’s brand awareness while synergizing with local customs and methods
  • Deliver a localized website and local (digital) marketing plan specifically for Greater China market
  • Develop key areas of focus and KPI for marketing in the Greater China market
  • Work within the global marketing organization to deliver, execute, and measure localized B2B marketing campaigns and initiatives aimed at acquiring new gaming leads and partners in  Greater China.
  • Create, manage, execute, measure, and report on marketing projects and initiatives across the responsible Commerce and Funding products, solutions, and services.
  • Work with the events team to plan, secure, contract, execute, and deliver small, medium, digital, and offline trade shows taking place within your region.
  • Manage the day-to-day interaction of external partners on behalf of the company within your region, including but not limited to: digital media planning agency, public relations contracted agency, and trade show production companies.
  • Organize and plan public speaking opportunities for Xsolla experts and/or participate as a speaker themselves at regional video game industry events.
  • Collaborate with regional business development teams to generate unique content aimed at onboarding new leads, securing meetings, and helping integrate products and solutions efficiently.
  • Contribute to the efficiency of the marketing team by sharing new ideas and approaches for meeting our marketing objectives.
  • Work with the digital marketing team to execute and deliver paid advertising, organic/paid social media, content distribution, influencer, webinar, virtual content, video content, blogs, ebooks, and other marketing campaign collateral and materials.
  • Establish and lead localized teams covering Social Media, PR, Events, Dedicated Websites, ABM, and tailored Outreach Campaigns.
  • Leverage expertise in digital payments,the  gaming industry, and developer ecosystems to design culturally resonant growth strategies.
  • Align with 7 other CMOs to share global resources while maintaining regional autonomy.


REQUIREMENTS
  • Strong data analysis and measurement skills 
  • Demonstrated experience in creating and developing trade show and branded B2B experiential marketing events
  • Experience working with or for digital media agencies, trade show producers, and public relations agencies
  • 10+ years in tech/gaming marketing, 3+ years as regional lead in MNCs.
  • Fluent bilingual (English for corporate communication, Mandarin for local execution).


By submitting the following job application form, you consent to Xsolla processing your data for career-related inquiries and potential employment opportunities. We process your data in accordance with this Xsolla Privacy Notice for Job Applicants. Please direct any inquiries regarding your data privacy to careers@xsolla.com.

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in Beijing, China

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.


Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation. 

Tokyo, Japan (On-Site)

Beijing, China (On-Site)

Berlin, Berlin, Germany (Hybrid)

Berlin, Berlin, Germany (On-Site)

Baku, Azerbaijan (Hybrid)

Los Angeles, California, United States (Hybrid)

Raleigh, North Carolina, United States (Hybrid)

Berlin, Berlin, Germany (Hybrid)

View All Jobs

Get notified when new jobs are added by Xsolla

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug