Confirmed CRM Marketing Consultant (M/F/X)

Company Description

EPSILON France is Publicis Groupe's Datamarketing entity with 650 data, marketing, and technology experts and over 40 represented professions.

With the claim "Every Interaction Counts", EPSILON's mission is to combine the powers of data, marketing, and technology to make interactions between brands and their customers always more accurate and relevant.

EPSILON intervenes at all key stages of a data-driven transformation project, from strategy definition to operational execution. EPSILON has over 300 active clients and daily manages over 100 datamarketing platforms.

Job Description

Context: The Marketing Activation division consists of 70 people who execute and manage omnichannel marketing campaigns across all leading market tools.

Are these projects no secret to you? We're waiting for you!

Your role:

As a Confirmed CRM Marketing Consultant, you are responsible for implementing emailing, push, and SMS campaigns for our clients.

Your daily tasks:

• Campaign setup (you're an expert at it)
• Integration of creatives into the campaign management tool,
• Targeting,
• Routing,
• Performance optimization
• Implementation of customer journey tests (A/B Testing, sampling, contact time),
• Monitoring of actions in conjunction with the client's CRM teams (you can work with the client's teams on creating their campaigns).
• Campaign performance analysis
• Effectiveness measurements
• Reporting results to clients
• Automation, journeys, trigger marketing (you may be required to fully automate customer journeys!)
• Lifecycle, customer journeys, welcome pack…

What we promise you:

• Participate in projects from A to Z
• Skill development on leading CRM tools
• Support great brands with strong identities

This offer is not for you if:

• You are not interested in CRM, Customer Journey, or Customer Experience – here, it's 100% of the subject
• You do not speak fluent English (essential for working with our international clients).

Qualifications

Your Must-Haves:

• You master Salesforce Marketing Cloud (3 years of experience),
• You have knowledge of HTML programming and/or deliverability.
• You speak fluent English

A Nice-to-Have?

• A programming language is welcome (SAS, SQL, JS).

Additional Information

Recruitment process:

• A video call with Grigory, Talent Acquisition.
• An interview with a manager
• Depending on your seniority, an interview with the Head of the division.

Location:

Our offices are based in Paris 11th (Bastille), and Wasquehal (59).

In April 2025, the Parisians will move to Paris 17th (145 avenue de Courcelles)

Compensation: We know that salary is an essential element for you! That's why we will discuss it openly from the first exchanges.

EPSILON France benefits:

• Access to Company Restaurant (Bastille Campus) / Meal vouchers (Wasquehal)
• Hybrid work thanks to our Telework Agreement which allows up to 2 days per week
• Committed to the Sustainable Mobility Package
• Employee Savings Scheme (Profit-sharing and participation agreement)
• Work Your World: work worldwide for up to 6 continuous weeks each year after one year of seniority
• Training: +30,000 e-learning modules accessible, including certifications, in partnership with LinkedIn Learning on the proprietary Marcel Classes platform

Viva La Différence !

This Publicis Groupe philosophy has always demonstrated our commitment to diversity and the conviction that our talents are our greatest wealth and our best asset. We thus value all singularities, without distinction of age, sex, skin color, social origin, religion, or sexual orientation… only skills and energy count. We encourage all qualified applications and will be happy to provide personalized support throughout the recruitment process to any candidate with a disability who requests it. Publicis France is committed to equal opportunities and equity of opportunities for all.