Confirmed Marketing CRM Consultant (M/F/X)

Company Description

EPSILON France is the Datamarketing entity of Publicis Groupe with 650 data, marketing, and technology experts and over 40 represented professions.

With the claim "Every Interaction Counts", EPSILON's mission is to combine the powers of data, marketing, and technology to make interactions between brands and their customers always more accurate and relevant.

EPSILON intervenes at all key stages of a data-driven transformation project, from strategy definition to operational execution. EPSILON has over 300 active clients and daily manages over 100 datamarketing platforms.

Job Description

The context: The Marketing Activation division consists of 70 people who create and manage omnichannel marketing campaigns using all leading market tools.

These projects hold no secrets for you? We're waiting for you!

Your role:

As a Confirmed Marketing CRM Consultant, you are responsible for implementing emailing, push, and SMS campaigns for our clients.

Your daily tasks:

• Campaign setup (you're an expert at it)
• Integration of creatives into the campaign management tool,
• Targeting,
• Routing,
• Performance optimization
• Implementation of customer journey tests (A/B Testing, sampling, contact time),
• Monitoring of actions in conjunction with the client's CRM teams (you can work with the client's teams on creating their campaigns).
• Campaign performance analysis
• Effectiveness measurements
• Reporting results to clients
• Automation, journeys, trigger marketing (you may be required to fully automate customer journeys!)
• Lifecycle, customer journeys, welcome pack…

What we promise you:

• Participate in projects from A to Z
• Skill development on leading CRM tools
• Support great brands with strong identities

This offer is not for you if:

• You are not interested in CRM, Customer Journey, or Customer Experience – here, it's 100% of the subject
• You do not speak fluent English (essential for working with our international clients).

Your Must Haves:

• You master Salesforce Marketing Cloud and/or Adobe Campaign (3 years of experience),
• You have knowledge of HTML programming and/or deliverability.
• You speak fluent English

A Nice to Have?

• A programming language is welcome (SAS, SQL, JS).

Additional Information

Joining Publicis Groupe means:

• Being able to telework up to 2 days per week
• The possibility to work worldwide for up to 6 continuous weeks each year after one year of seniority (Talents Work Your World Program)
• Continuous professional development through 30,000 e-learning modules including certifications in partnership with LinkedIn Learning on the proprietary Marcel platform
• The opportunity to be an actor in your career within our network of 26 agencies (media, data, creation) in France

Viva La Différence!

This Publicis Groupe philosophy has always demonstrated our commitment to diversity and the conviction that our talents are our greatest asset and our best advantage.

We thus value all singularities, without distinction of age, sex, skin color, social origin, religion, or sexual orientation… only competence and energy count! We encourage all qualified applications and will be happy to support, throughout the recruitment process, in a personalized manner, a candidate with a disability who requests it.

Publicis France is committed to equal opportunities and equity of opportunities for all.