Connected Media Director

Company description

Who are we?

At Publicis Groupe, we work around the wishes and needs of our clients. We work as one organization and under one P&L, because we integrate our specializations. This way we can fulfill our brands' wishes and needs in the areas of creation, media, technology, data & production.

We work together in multidisciplinary teams and our clients have access to all our talents, expertise and tools, both locally and internationally. This allows us to offer integrated creative marketing and technology solutions, where quality, speed and costs are paramount for our clients.

Overview

The role

As Connected Media Director, you are the primary point of contact for FrieslandCampina regarding media issues. You work closely with the rest of the team, consisting of, among others, a Connected Media Strategist, Digital Director and Connected Media Planner.

Based on the briefing, you work together with the various team members to provide the best advice for all touchpoints (full funnel cross-media; paid, owned and earned) to achieve the stated objectives. For this you use research data and various planning tools. Even after approval of the plan, you remain closely involved to ensure that the campaign runs smoothly, is adjusted where necessary and that the learnings are incorporated for future campaigns after the campaigns.

You have a passion for the profession and would like to build measurable results together with the client.

We are looking for a professional with experience in marketing communication and data- & insights-driven media advice. In this role, you develop the media and communication strategy for your client(s) together with your team. You advise clients on digital and offline media, and you are able to make complex information simple and understandable.

Responsibilities

Your responsibilities

As Connected Media Director, you are responsible for the expertise and innovation of connected media planning for your clients and you ensure the quality of all plans and campaigns. You are also the most important link between the client and all involved in-house specialists. Based on your knowledge and experience, you can roughly handle and answer 80% of a client's questions yourself and for the other 20% you know when to call in a specialist. Together with the Client Lead Media, you write media strategies, possibly in combination with the Connected Media Strategists, and translate these into media choices based on data and insights.

Innovation plays a crucial role in our success. That is why you ensure that new products are applied in campaigns when relevant. With the aim of testing them, gaining learnings and realizing benchmarks. You regularly consult with all parties involved in the campaigns, such as creative agencies, publishers and any external specialists. Only by working closely with all our clients' partners do we achieve the best results.

You are also the face of Publicis Groupe in the market and know exactly what is going on in your client(s)' market. In addition, you have a keen eye for the latest developments in media, data and technology, so that you bring refreshing, data-driven insights and ideas that contribute to your client(s)' business objectives. You have an entrepreneurial mindset, show initiative and think in opportunities. You have experience with process, project and client management and are results-oriented, strong in communication and analytically inclined.

Qualifications

What do you bring?

• Have 6+ years of experience in a marketing or communication role, at a brand, operator or agency;
• Have knowledge of and affinity with the latest developments in digital & non-digital media, data and technology;
• Possess excellent presentation and communication skills in both Dutch and English;
• Are analytically strong, customer-oriented and take initiative;
• Are ambitious, have commercial insight and are results-driven;
• Have a network in the industry and a positive, entrepreneurial mindset;
• Familiar with media tools and systems and research such as GFK DAM, NMO.

Additional information

What can you expect from us?

• A team in which your skills & talents are fully utilized, and in which you also learn a lot from experienced teammates;
• A broad role in which you learn a lot and have many growth opportunities.
• Various training and development opportunities;
• A good salary with excellent secondary employment conditions;
• A super cozy office, where you can bring your dog, with a beautiful terrace and its own bar on the 6th floor;
• Delicious lunches and drinks (Thirsty Thursdays and Friday afternoon drinks);
• The Work Your World Program: the possibility to work 6 weeks per year elsewhere in the world;
• Discount on Classpass, a bicycle plan and clothing repair service;
• A work environment where everyone feels heard, valued and respected.

Are you enthusiastic after reading this? Then send us your application and CV now and who knows, you might soon be joining us on Wilgenweg in Amsterdam. We look forward to meeting you!