Content Creation & Digital Marketing Manager

Job Description / Qualification

Experience: 3+ years in ‘Content Creation’ and ‘Digital Marketing’ Manager

This role is our Foghorn to the world. S/he shall understand our offering and shall explain it to the sales, prospects and more; using text/visual content via digital methods and un/conventional planning. It also includes working with sales, technology, and support teams to ensure that the revenue and customer satisfaction goals are met. Have an “Advertisement” mindset; with whacky and attractive content creation.

Content Creation [60% KRA]

• Develop original, engaging content for email campaigns, marketing collateral, blogs, social media, and website.
• Create concise text [short-copy and long-copy] content and create related images / videos.
• Collaborate with sales and product teams to produce multimedia content (images, videos, infographics) for prospects, investors and influencers.
• Manages the organization’s brand and ensures that it is expressed in all our communication channels including advertising, promotions, presentations and digital media.

Digital Marketing [40% KRA]

• Planning and implementing strategies for organic / inorganic lead generation.
• Develop and implement lead nurturing campaigns over time. Use a mix of digital and direct communication methods (emails, WhatsApp, calls, social media) to qualify leads.
• Plan and execute digital campaigns (organic + paid) to drive traffic, engagement, and leads.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns, including on-page and off-page optimization, keyword research, and performance tracking.
• Monitor analytics and generate monthly reports on content and campaign performance using tools like Google Analytics, Meta Business Suite, etc.
• Utilize various tools and platforms (e.g. LinkedIn, buy industry databases) to gather and organize lead information. Generate/procure target audience data from open market.

Mandatory Skills:

• Strong skills in “Advertisement style Content Creation”, “Lead Generation”. And “Execution” of digital marketing using automation.
• Video editing or short-form video content creation skills (Reels/YouTube Shorts).
• Proven track record of successfully developing and executing multi-channel marketing campaigns and integrated marketing communications with measurable results.
• Strong project management abilities, prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.
• Strong PowerPoint and Excel skills; ability to create senior-level reports and communicate recommendations, both verbally and written
• Basic knowledge of SEO and paid media campaigns (Google Ads, Meta Ads).
• Working knowledge of marketing automation tools like Mailchimp, HubSpot, etc.

Nice-to-have Skills:

• Understanding of technical aspects of (any) ERP or Data Analytics Platform or Fintech
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Candidate Profile:

• Willingness to work in a start-up with ability to work in a dynamic environment.
• Self-starter and an idea generator to analyze & resolve problems...faster & better
• Versatile skill to work in hands-on into any functional area of the organization
• Open for moderate domestic travel