Content Manager

About PhonePe Limited:

Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe’s portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company’s vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:

At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday!. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you’re excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us!

About Us:

Phonepe is the leader in the UPI based payments in India with a market share of more than 40%. Our goal is to make payments so easy, safe and universally accepted that people never feel the need to carry cash or cards again. We believe India is at the cusp of a new mobile revolution, which will change the way we manage our money on the go. We see ourselves facilitating this change, through technology and dogged customer centricity. PhonePe went live in 2016 and crossed 5 bn transactions on its platform in 2019. In 2020, PhonePe forayed into diverse areas with the launch of insurance and super funds. Today we have a customer base of 260+ mm users and 16 mm merchants live on our platform.

Job Objective:

Mass offline team focuses on driving PhonePe acceptance at offline merchants across urban and rural markets across the country. TSM is responsible for accelerating our presence in offline space by driving merchant acquisition & servicing within an assigned geographical area through a team of Business Development Executives. The incumbent will play a key role in driving market share of PhonePe in offline business

The role will manage a team of 8-10 BDE/RTLs & report to the Area Sales Manager.

Responsibilities:

Business Growth -

• Grow merchant network by driving acquisition and servicing to attract and retain them
• Drive quality in execution by audits and review mechanisms
• Meet merchants to present products and manage escalations
• Monitor competition within assigned territory and share inputs with leadership team
• Drive acquisition and winbacks productivity to ensure right ROI
• Ensure payout closure and NOC from BDEs and FLs/TLs for all payments

Brand Visibility -

• Ensure brand visibility in assigned territory leveraging collaterals provided by the organization
• Participate in promotional events and other BTL activity (e.g. Road shows and trade shows) to cultivate customer relationships.

People Management-

• Facilitate hiring of BDEs/ TLs to ensure 100% manning in their territories
• Onboard and provide on-the-job-training to the front line sales team to improve performance
• Monitor KPIs and coach team members on an ongoing basis
• Work towards retention and engagement of the front line sales team
• Drive execution rigor by being in the market and observing BDEs/TLs
• Motivate the team by regularly communicating about monthly schemes and incentives.

Requirements:

• MBA from Tier 2/3 campus with good academic record
• Proven working experience of 2 - 4 years in sales managing sales team (off roll / on roll)
• Experience in Telecom, FMCG, Retail are highly preferred (B2C experience)
• Excellent interpersonal skills and a strong sales/customer service focus
• Field sales experience with proven track record of increasing sales and revenue
• Exposure to the start up environment is an added advantage.
• Problem solving abilities with strong bias for impact
• Strong ethics and discretion while dealing with customers
• Drive for result, able to demonstrate/quantify success relative established targets and metrics