Content Manager – Growth

Ruby Seven Studios is seeking a Content Manager – Growth to create high-impact content for social-casino entertainment. This role involves driving performance KPIs like Hook Rate, CTR, CVR, and revenue growth through content creation, A/B testing, and data analysis. The manager will research player psychology, build content repositories, and collaborate with UA, ASO, and Live-Ops teams to optimize campaigns and write compelling copy for various platforms, requiring 2-5 years of experience in content creation or digital marketing.

Must Have

• Create content that drives performance KPIs (Hook Rate, CTR, CVR, IPM, Engagement, Revenue Growth).
• Build and maintain a high-impact repository of video hook ideas, ad scripts, test hypotheses, and ad copies.
• Research player psychology, trends, and competitor creativity.
• Break down creative performance across the user funnel.
• Translate funnel insights into stronger creative hypotheses and better-performing campaigns.
• Collaborate with UA, ASO, and Live-Ops on constant A/B testing.
• Write compelling scripts, social posts, App Store copy, and LiveOps messaging.
• Align content calendars with product releases, seasonal moments, and growth opportunities.
• Work closely with designers and editors to ship high-quality creative (images and videos), at speed.
• 2–5 years in content creation or digital marketing.
• A hacker mindset (create, test, learn, evolve, shortcuts).
• Strong storytelling instincts.
• Curiosity toward data, analytics dashboards, and audience insights.
• A portfolio showing sharp thinking.
• Comfort in fast-changing environments where speed and quality both matter.
• Positive approach (come with questions and later with solutions, never problems).

Good to Have

• Experience in gaming industry.

We’re building the next era of social-casino entertainment — and we need creators who think differently. If you love experimenting with content, diving into data, and turning insights into performance, this is where your creativity will actually move numbers.

What You’ll Do:

• Create content that drives performance KPIs: Hook Rate, CTR, CVR, IPM, Engagement, and Revenue Growth.
• Build and maintain a high-impact repository of video hook ideas, ad scripts, test hypotheses, and ad copies for rapid testing and scaling.
• Research player psychology, trends, and competitor creativity to fuel smarter campaigns.
• Break down creative performance across the user funnel — from impression to page views to installs to the FTUE till purchase and beyond.
• Translate funnel insights into stronger creative hypotheses and better-performing campaigns.
• Collaborate with UA, ASO, and Live-Ops on constant A/B testing — learn, iterate, and double down on winners.
• Write compelling scripts, social posts, App Store copy, and LiveOps messaging that resonate instantly with players.
• Align content calendars with product releases, seasonal moments, and growth opportunities.
• Work closely with designers and editors to ship high-quality creative(images and videos), at speed.

What You Bring:

• 2–5 years in content creation or digital marketing— preferably gaming
• A hacker mindset: you create, test, learn, evolve and also know your shortcuts
• Strong storytelling instincts with the ability to get to the point fast and clearly.
• Curiosity toward data, analytics dashboards, and audience insights.
• A portfolio showing sharp thinking — performance wins are a huge plus.
• Comfort in fast-changing environments where speed and quality both matter.
• Positive approach – Come with questions and later with solutions, never problems

The Growth DNA

• Creativity backed by logic
• Research that drives hypothesis
• Data that guides decision-making
• Ownership that pushes outcomes over output