Job Description
- Manage end-to-end in-app content workflow (multimedia formats).
- Enforce editorial standards and brand guidelines.
- Collaborate with cross-functional teams (product, design, research, SMEs).
- Utilize user insights and behavioral data for content decisions.
- Contribute to A/B testing and track performance metrics.
- Monitor and report on content performance indicators.
- Identify content repurposing opportunities.
- Proactively improve content operations processes.
- Stay updated on health/wellness content trends.
- 5+ years content management experience in mobile/digital product (wellness/health/fitness).
- Proven multi-format content project management.
- Strong editorial judgment for user-focused content.
- Proficiency with data tools (Amplitude, Google Analytics).
- Experience with A/B testing frameworks.
- Excellent organizational and communication skills.
- Fluent in written and spoken English.
- Personal and professional growth opportunities.
- Empowerment to lead and make an impact.
- Results-driven culture focused on meaningful outcomes.
- Contribution to global health and wellness.
Who Are We?
Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.
Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.
What We're Looking For
We’re looking for a proactive, detail-oriented, and user-driven Content Manager to help deliver high quality and impactful in-product content for a next-generation health and wellness mobile app. This role focuses on in-app experiences — including video classes, written guidance, recipes, and interactive features.
As Content Manager, you’ll play a key role in executing and operationalizing the content strategy, managing production workflows, ensuring quality, and using data to drive improvements. You'll collaborate cross-functionally with product, design, and research teams to deliver content that’s engaging, effective, and aligned with our users’ goals.
Key Responsibilities:
- Manage the end-to-end workflow of in-app content initiatives — from planning through to launch across multimedia formats (video, audio, text, interactive), ensuring timely delivery and consistent quality.
- Maintain and enforce editorial standards and brand guidelines across all content types.
- Collaborate with content strategists, designers, producers, and subject matter experts to deliver high-impact, user-centered content.
- Partner with UX researchers and analysts to incorporate user insights and behavioral data into content decisions and iterations.
- Contribute to A/B testing initiatives — helping define testable hypotheses, implement variants, and track performance metrics.
- Monitor and report on key content performance indicators (e.g., engagement, retention, completion rates) using relevant dashboards and tools
- Identify opportunities to repurpose or adapt in-product content across other channels (e.g., CRM, lifecycle marketing) to extend value and reach.
- Proactively identify process improvements and contribute to scaling a high-quality, data-informed content operation.
- Stay ahead of market, product, and health/wellness content trends — and actively shape them — to position the brand as a leader in the space.
Required skills
- 5+ years of hands-on experience managing content within a mobile or digital product environment — ideally in wellness, health, fitness, or education.
- Proven ability to manage multi-format content projects (video, text, audio, or interactive) from concept to launch.
- Strong editorial judgment with a track record of delivering clear, engaging, and user-focused content.
- Comfortable working with product, UX, and research teams to align content with user needs and product goals.
- Confident using data tools (e.g., Amplitude, Google Analytics, or similar) to monitor performance and guide decisions.
- Experience working within A/B testing frameworks and applying insights to optimize content experiences.
- Highly organized and proactive, with excellent communication skills and the ability to manage multiple projects simultaneously in a fast-paced, remote environment.
- Fluent in written and spoken English with strong attention to tone, clarity, and accuracy.
Candidate journey
- ⭕️ Recruiter call
- ⭕️ Meet a team member
- ⭕️ Skills assessment
- ⭕️ Meet the Leadership team
Why You’ll Love Being Part of Welltech:
- Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
- Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
- Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
- We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
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