Copywriter
Job Summary
Job Description
WeMoms seeks a Copywriter to create engaging content across various platforms. Responsibilities include writing brand content (articles, quizzes, banners, social media posts), crafting social media strategies to build community engagement, developing advertising campaign concepts for commercial partners, and staying updated on current trends and best practices. The ideal candidate will understand the needs of mothers (aged 25-40) and effectively communicate with them and partners. Collaboration with graphic designers, sales, and strategy teams is essential. The role requires strong writing skills, social media expertise, and the ability to tailor content to different audiences and platforms.
Must have:
- Strong writing skills
- Social media expertise
- Content creation for various platforms
- Understanding of target audience (mothers)
- Collaboration with cross-functional teams
Job Details
Founded in 2013, Voodoo is a tech company that creates mobile games and apps with a mission to entertain the world. Gathering 800 employees, 7 billion downloads, and over 200 million active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta. Our portfolio includes chart-topping games like Mob Control and Block Jam, alongside popular apps such as BeReal and Wizz.
About WeMoms
Founded in 2014 by Antoine Cardoso & Dino Jaegle, WeMoms is dedicated to making womanhood easier and more fulfilling. Our app offers personalized guidance, a nurturing community, and practical tools designed to empower moms with confidence and joy.
In 2021, WeMoms joined forces with Voodoo, the largest French unicorn and a global leader in mobile games. This partnership allows WeMoms to leverage Voodoo's expertise and resources while maintaining its independent spirit.
Today: With 4 million downloads, 150,000 daily active users, and $10 million in annual recurring revenue (ARR), WeMoms is experiencing exciting growth.
By 2026, our ambition is to reach 10 million monthly active users (MAU) and $40 million in revenue, solidifying WeMoms as the go-to platform for families worldwide.
Role
- WeMoms is looking for its new graphic designer! The role is key, the mission varied and the responsibilities important.
- The copywriter's role starts with understanding the issues of three characters in the WeMoms adventure:
- The Moms: the most important character. These are the users of the WeMoms application and social networks. Young or expectant mothers, aged between 25 and 40, they need to feel understood, supported and visually accompanied in their maternal journey.
- Partners: WeMoms' commercial partners are brands whose products and services are relevant to Moms, and who need visibility and impactful graphics to captivate their audience.
- The WeMoms team: the WeMoms team has its own identity, energy and style. The art direction is the embodiment and visual signature of this identity.
Responsibilities
- Writing brand content based on creative briefs 📝 (articles, quizzes, tests, banners, competitions, social network wordings, etc.): being able to analyse editorial requirements and identify relevant information, in order to combine the partners' objectives with the real needs of Mums.
- Writing social network content ✍️: thinking about and creating content for the various WeMoms communities and creating closeness and engagement (Facebook, Instagram, Pinterest, Tik Tok, LinkedIn). 👉 Knowing how to talk about everything, without taboos.
- Drafting responses to commercial briefs ⭐️: in partnership with sales (campaign recommendations): responding to commercial solicitations by thinking up advertising campaign concepts.
- Monitoring 👀: which accounts are exploding on Tik Tok? What are the writing trends of the apps that are a hit? The keywords most used by influencers who are making the buzz? being connected to the excellence of our market to translate best practice into our day-to-day work.
- Working closely with a creative team (particularly graphic designers), sales team and strategy team.
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About The Company
Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.
The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.
Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join.
Entertain the world with us
voodoo.io/careers/jobs
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