Video Content Creator (On-Camera) — Short-Form Ads (Word Games)

21 Minutes ago • All levels
Videography

Job Description

Fanatee is seeking a Video Content Creator (On-Camera) to produce engaging short-form video ads for word games. The role involves owning the entire ad creation process from ideation, scripting, on-camera performance, filming colleagues, editing, and copywriting, to posting and rapid iteration. The creator will be responsible for shipping weekly ad packs for platforms like TikTok, Instagram Reels, and YouTube Shorts, focusing on driving installs and optimizing creative performance through data-driven testing.
Good To Have:
  • Gaming fluency—ideally word/puzzle; gameplay capture + face-cam comfort.
  • Multi-language awareness (briefs/captions that localize cleanly).
  • Live/interactive chops (creator-style livestreams, AMA, playable-ad collaboration with UA).
  • Proven test-and-learn mindset with UA/paid-social teams (naming conventions, asset logging, and simple experiment design).
Must Have:
  • Concept, script, shoot, and edit 3-5 short-form videos weekly for TikTok, Instagram Reels, and YouTube Shorts.
  • Appear on camera and direct coworkers for sketch formats.
  • Self-shoot with phone, mic, and light.
  • Edit videos using CapCut, Premiere, or DaVinci.
  • Write ad hooks, on-screen text, and post captions tailored to platform best practices.
  • Monitor and reply to comments on organic/paid posts to fuel engagement and ideas.
  • Build repeatable ad formats like office sketches, gameplay + face-cam, trend remixes.
  • Partner with User Acquisition (UA) to propose tests, tag assets, and track performance metrics (IPM, CTR, CVR, CPI, ROAS).
  • Possess a portfolio of native vertical videos and be comfortable as on-camera talent.
  • Demonstrate strong short-form craft including hooks, pacing, bold captions, sound selection, and platform nuance.
  • Proficiency in CapCut, Premiere/DaVinci, basic motion graphics, and social publishing basics.
  • Fluent in English.
Perks:
  • Competitive compensation and benefits (Health plan, Profit sharing, Paid time off).
  • Chance to impact millions with high-performing creative.
  • Culture that values experimentation, data, and collaborative creativity.
  • Remote-friendly, flexible hours, and modern creation tools.

Add these skills to join the top 1% applicants for this job

motion-graphics
game-texts

Turn Fanatee’s word games into thumb-stopping 9:16 ads that actually drive installs. Own ideas → on-camera performance → filming colleagues → editing → copy → posting → fast iteration.

What you’ll do

  • Ship a weekly ad pack: concept, script, shoot, and edit 3–5 short-form videos (30–60s) for TikTok, Instagram Reels, and YouTube Shorts. Each with 1–2 quick variants for testing.
  • Be the face + the maker: appear on camera, direct coworkers for sketch formats, and self-shoot with phone + mic + light. Edit natively (CapCut) or NLE (Premiere/DaVinci).
  • Write the words that sell: ad hooks, on-screen text, and post captions tailored to each platform’s best practices (hook fast, clear CTA, native style).
  • Reply & learn: monitor comments on organic/paid posts; reply with text or video to fuel engagement and ideas for the next ads.
  • Build repeatable formats: office sketches, gameplay + face-cam, trend remixes, duet/stitch explainers; keep a living backlog of proven angles.
  • Partner with UA: propose tests, tag assets, and track IPM, CTR, CVR, CPI, ROAS; kill losers fast and scale winners.

Must-haves

  • Portfolio of native vertical videos you shot/edited; comfortable as on-camera talent.
  • Strong short-form craft: hooks, pacing, bold captions, sound selection, and platform nuance.
  • Tools: CapCut; Premiere/DaVinci; basic motion graphics; social publishing basics.
  • Fluent English.

Nice to have

  • Gaming fluency—ideally word/puzzle; gameplay capture + face-cam comfort.
  • Multi-language awareness (briefs/captions that localize cleanly).
  • Live/interactive chops (creator-style livestreams, AMA, playable-ad collaboration with UA.
  • Proven test-and-learn mindset with UA/paid-social teams (naming conventions, asset logging, and simple experiment design).

What success looks like

  • Creative performance: lift IPM vs. control; hit target CPI; improve install-to-view and hook retention (0–3s, 3–10s).
  • Learning velocity: 4–8 valid creative tests/week with clear readouts.
  • Revenue signal: contribute to D7/D30 ROAS growth on scaled assets (balance IPM with retention quality).

What We Offer

  • Competitive compensation e benefits (Health plan, Profit sharing, Paid time off).
  • Chance to impact millions with high-performing creative.
  • Culture that values experimentation, data, and collaborative creativity.
  • Remote-friendly, flexible hours, and modern creation tools.

How to apply

  • Send 3–5 vertical ads you created (ideally with performance notes: IPM, CTR, CPI).
  • Add a 1-pager: “My first 4 ad formats I’d test for CodyCross/Stop/Everyday Puzzles.”

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