Media & Entertainment Digital Marketer

We are seeking a Digital Marketing Manager to support the digital-led go-to-market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators. You will own the data-informed digital content strategy, manage agencies, paid/organic tactics to optimize the user funnel, and implement AI-powered marketing approaches at scale. This role is ideal for a digital marketer with experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs.

Must Have

• Execute digital GTM strategy for Flow Studio.
• Build and execute full-funnel digital-first tactics.
• Manage education web pages for customer journeys.
• Collaborate with cross-functional Autodesk teams.
• Drive organic social strategy for student creators.
• Develop world-class digital content.
• Partner with student ambassador programs and influencers.
• Manage agencies for digital and social content.
• Implement experimentation frameworks.
• Leverage performance dashboards for optimization.
• Experience using AI tools for content and workflow automation.
• Strong understanding of AIO and SEO strategies.
• 5+ years in digital, growth, or performance/consumer marketing.
• Proven success in increasing product adoption and MAUs.
• Hands-on expertise with organic social, content, SEO, AIO, paid media, email/web automation, CRM tools.
• Experience leveraging student and creator platforms (TikTok, YouTube, Instagram, Reddit).
• Demonstrated ability to manage agencies and internal partners.
• Proficiency with AI marketing tools.
• Strong analytical skills.
• Ability to thrive in a fast-paced environment.
• Excellent communication, creative problem-solving, and project management skills.

Good to Have

• Experience marketing to university students (ed-tech, consumer, SaaS).
• Experience in media and entertainment, creator economy, or digital content creation.
• Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling.
• A portfolio of digital work demonstrating innovative adoption strategies.
• Passion for building new things, energized by fast learning cycles and experimentation.

Perks & Benefits

• Competitive compensation package
• Annual cash bonuses
• Commissions for sales roles (as part of package)
• Stock grants
• Comprehensive benefits package

Position Overview

We are seeking a Digital Marketing Manager to support the digital-led go-to-market (GTM) program for the Autodesk Flow Studio education strategy. This individual will own and execute digital programs and projects designed to increase awareness, adoption, and monthly active users (MAUs) of Autodesk Flow Studio among university students and educators.

You will own the data-informed digital content strategy, manage agencies, paid/organic tactics to optimize the user funnel, and implement AI-powered marketing approaches at scale. You thrive in a fast-paced, high-growth environment where experimentation, rapid learning, and urgency are essential.

This role is ideal for a digital marketer with experience growing consumer adoption and usage through performance-oriented digital content, web, social, and influencer programs.

Responsibilities

Digital GTM Strategy & Execution

• Execute the Education team’s digital marketing strategy for Flow Studio to drive rapid growth of new student/educator adoption and monthly active users.
• Build and execute full-funnel, digital-first tactics across web, email, in-product messaging, social, influencer, and paid channels, informed by SEO, AIO, and social listening insights.
• Manage education web pages to optimize customer journeys for self-service adoption and ongoing usage.
• Partner closely with cross-functional Autodesk teams including technical marketing, SEO, industry, product, brand, social, GTM programs
• Align plans with key program milestones, integrate feedback loops from student ambassador focus groups

Content, Social & Influencer Marketing

• Drive an organic social strategy that resonates with student creators/animaters/VFX/game designers, leveraging trends, short-form video, and user-generated content.
• Develop and inform world-class digital content (blogs, social, short form videos, emails, web pages, tutorials) that drive Flow Studio’s brand awareness and MAU goals
• Partner with student ambassador programs, creator communities, and influencers to expand reach and generate authentic content that resonates with student creators/animaters/VFX/game designers
• Manage agencies to develop best-in-class digital and social content, execute paid media tests across search, social, and display
• Implement experimentation frameworks to rapidly identify winning formats, channels, and content types.
• Leverage performance dashboards and reporting to track leading and lagging metrics and identify optimization opportunities

AI-Driven Marketing Innovation

• Experience using AI tools to optimize content and workflow automation—and show measurable ROI from these tools
• A strong understanding of AIO and SEO strategies to generate organic awareness that resonates with our student creator audience and drives adoption

Minimum Qualifications

• 5+ years of experience in digital marketing, growth marketing, or performance and consumer marketing
• Proven success increasing product adoption and MAUs through multi-channel digital acquisition strategies
• Hands-on expertise with organic social growth, content development, SEO, AIO, paid media, email/web automation, and CRM tools
• Experience leveraging platforms favored by student and creator communities (e.g., TikTok, YouTube, Instagram, Reddit) to build awareness and accelerate digital adoption
• Demonstrated ability to manage agencies & internal partners to deliver high-quality, high-velocity output
• Proficiency with AI marketing tools (prompting, content creation, segmentation, keyword modeling, automation) and ability to demonstrate value/ROI
• Strong analytical skills, with experience using dashboards to optimize based on KPI performance
• Ability to thrive in a fast-pace environment, balancing experimentation with urgency and business impact
• Excellent communication, creative problem-solving, and project management skills
• Experience using Airtable, Canva, Contentful, Pendo a plus

Preferred Qualifications

• Experience marketing to university students, especially in education technology, consumer, or SaaS
• Experience in media and entertainment marketing, creator economy marketing, or digital content creation
• Understanding of Gen Z creator behaviors, influencer dynamics, and AI-driven storytelling
• A portfolio of digital work that demonstrates innovative adoption strategies and measurable growth outcomes
• A passion for building something new—Flow Studio is in a high-growth phase, and you are energized by fast learning cycles and experimentation