International Planning Strategist (M/F) - Permanent Contract

Within Publicis Media International's Strategic Planning unit, you will contribute to defining and deploying global or regional communication and media strategies for international brands. Your responsibilities include data intelligence, market foresight, strategic vision development, internal and external upskilling, and fostering collective intelligence. This role requires strong analytical skills, a service-oriented approach, and proficiency in English.

Must Have

• Collect, process, analyze, and synthesize all types of data (qualitative/quantitative)
• Detect and report weak signals precursor to potential changes (trends, economic news, prospective media trends)
• Produce analyses to help build strategic orientations on key themes
• Contribute to the construction of strategic recommendations upstream of client media plans
• Facilitate the appropriation of data, studies, and Data intelligence tools
• Contribute to the construction and co-animate collective intelligence development initiatives
• Analytical mindset and ability to interpret data
• Service-oriented and pedagogical
• Ability to defend a viewpoint with data and storytelling
• Comfort in an international context and collaborative work
• Proficiency in written and spoken English
• Intellectual curiosity and rigor
• Bac+4/5 education (marketing, communication, media)

Good to Have

• First experience (internship/apprenticeship) in strategic planning or insights appreciated

Perks & Benefits

• Modern, collaborative, and friendly workspaces and relaxation areas
• Remote work possible 2 days a week
• Numerous training courses (Bastille Academy, +30,000 e-learning modules, LinkedIn Learning certifications)
• Transparent Talent policy
• Numerous events for learning, exchanging, and celebrating

Company Description

Publicis Groupe, a leader in communication, brings together a community of 27 agencies and fosters a unique model combining creation, media, data, and technology to support its clients across all marketing and advertising expertise. The agencies owe their success to committed teams and personalities who face the pace of societal changes and open new paths through innovation.

Publicis Media is composed of agencies such as Zenith, Starcom, Blue 449, Performics, Spark Foundry, Publicis Sport, Publicis Media Connect, as well as expertise centers in innovation such as Social Media, Performance Marketing and Digital, Data, Content, Search, Tech, and Commerce. Publicis Media supports its clients in today's complex media universe and deploys its expertise across all levers and touchpoints.

Job Description

Within Publicis Media International's Strategic Planning unit, you will contribute to defining and deploying communication and media strategies on a global or regional scale for international brands.

Responsibilities

Your missions revolve around 5 pillars:

1. Data intelligence

Collects, processes, analyzes, and synthesizes all types of data (qualitative/quantitative) allowing Publicis Media and its clients to have a better understanding of their environments: studies, monitoring, partner data (media agencies/insights), partner/GAFA analyses and predictions. Knowledge and understanding of clients' business/economic performance.

2. Foresight

Detects and reports to the organization weak signals that are precursors to potential changes (trends, economic news of client sectors, prospective media trends) through the analysis of prospective studies or research.

3. Strategic vision Produces analyses that will help build strategic orientations on key themes. Contributes to the construction of strategic recommendations upstream of client media plans (participates in tenders).

4. Internal and external Upskilling

Facilitates the appropriation of data, studies, and Data intelligence tools both for clients and internally. Contributes to the construction of internal tools or for clients around these themes.

5. Collective intelligence

Contributes to the construction and co-animates certain sequences of collective intelligence development approaches (idea generation, innovation, design thinking...) both internally and for clients.

Skills

• Analytical mindset and ability to interpret data.
• Service-oriented and pedagogical.
• Ability to defend a viewpoint with data and storytelling.
• Comfort in an international context and collaborative work.
• Proficiency in written and spoken English.
• Intellectual curiosity and rigor.

Qualifications

• Bac+4/5 education (marketing, communication, media).
• First experience (internship/apprenticeship) in strategic planning or insights appreciated.
• Knowledge of data/insights tools (Nielsen, Kantar, GWI, Google Analytics).

Additional Information

Our offices are based in Paris in the 17th arrondissement in an ideal working environment for your development.

📣 Good to know:

🚀 Modern, collaborative, and friendly workspaces and relaxation areas.

💻 Remote work is possible 2 days a week.

📖 Numerous training courses: Bastille Academy, +30,000 e-learning modules, including certifications, in partnership with LinkedIn Learning on the proprietary Marcel platform.

🧑‍🎤 A transparent Talent policy.

🎉 Numerous events to learn, exchange, and celebrate

Viva La Différence!

This philosophy of Publicis Groupe has always demonstrated our commitment to diversity and the conviction that our talents are our greatest wealth and our best asset.

We thus value all singularities, without distinction of age, sex, skin color, social origin, religion, or sexual orientation... only competence and energy count! We encourage all qualified applications and will be happy to support you throughout the recruitment process, in a personalized manner.