Senior New Business Executive

We are seeking a Senior New Business Executive to join our growing team at MSL. This role focuses on new business development (approximately 70%) and marketing (30%), involving driving inbound/outbound opportunities, coordinating pitches, managing RFIs/RFPs, and ensuring brilliant agency presentations. The ideal candidate will have agency experience, thrive in fast-paced environments, manage multiple opportunities, and deliver high-impact pitch work. They should be highly organised, proactive, and confident working with senior stakeholders.

Must Have

• Support the development and execution of prospecting strategies to drive new business growth
• Track prospects and manage follow-up strategies for new business events
• Manage inbound new business requests and support outbound opportunities
• Coordinate pitch timelines, booking meetings and ensuring deadlines are met
• Own pitch logistics and pitch theatre execution
• Draft and coordinate responses to RFIs and RFPs
• Manage and maintain a large, up-to-date bank of RFI information
• Draft initial credentials documents for review and manage credential requests
• Source, compile, and update bios, credentials, case studies, and supporting materials
• Work with account teams to create and refresh case studies
• Manage case study requests and best-practice slide sharing across the agency
• Book creative and design resource to support pitches and credentials
• Manage supporting documents, version control, and printing for pitches
• Ensure all opportunities, engagements, and activity are accurately updated in Salesforce
• Raise new business job numbers and relevant POs
• Track prospects, meetings, and pitch outcomes
• Maintain clear and organised pitch documentation and records
• Help build and maintain intermediary relationships
• Proven experience in a new business or business development role within an agency environment
• Highly organised with excellent attention to detail and good project management skills
• Confident working across multiple stakeholders and senior teams
• Strong written communication skills, particularly for RFIs, credentials, and pitch materials
• Comfortable managing logistics, systems, and processes alongside strategic thinking
• Proactive, solutions-focused, and calm under pressure

Good to Have

• Salesforce experience

Perks & Benefits

• Pension
• Life Assurance
• Private Medical and Income Protection Plans
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year
• REFLECTION DAYS - Two additional days of paid leave for well-being and self-care
• HELP@HAND BENEFITS 24/7 helpline (remote GPs, mental health support, CBT, wellbeing content, lifestyle coaching)
• FAMILY FRIENDLY POLICIES (26 weeks of full pay for Maternity, Adoption, Surrogacy and Shared Parental Leave)
• FLEXIBLE WORKING
• BANK HOLIDAY SWAP
• BIRTHDAY DAY OFF
• GREAT LOCAL DISCOUNTS (Soho Friends, local restaurants and retailers in Westfield White City and Television Centre)

Company description

We’re a values-based business built around a philosophy of DO | FEEL | THINK. For our people, it encourages them to DO IT, to FEEL BELONGING and to THINK INDEPENDENTLY, creating a vibrant environment where our people can do the best work of their careers. We use DO | FEEL | THINK to inspire our clients too. We want clients to show their values to the world through the acts they create digitally and in real life, helping to generate greater emotional connection with their products and brands, and creating audience relationships built on true Belief. How do we do it? By connecting the modern key Belief drivers of PR, Sustainability, Employer Brand, and Digital Influence – all crucial to helping businesses win in our increasingly values-based world. It all adds up to a vision of creating a progressive and connected creative agency that helps clients find new ways to grow.

Our Commitment

Diversity and inclusion is a core part of who we are. We’re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group – whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn’t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and environment where everyone feels empowered and more importantly comfortable enough to bring their full, authentic selves to work.

Overview

We are seeking a Senior New Business Executive to join our growing team. This is a great opportunity for someone early in their agency career who is looking to develop hands-on experience in new business development, pitching, and marketing within a fast-paced environment.

Working closely with the Head of New Business and senior agency stakeholders, you will play a critical role in driving inbound and outbound opportunities, coordinating pitches, managing RFIs/RFPs, and ensuring the agency presents itself brilliantly at every stage of the pitch process. While there is a marketing component to the role, this position is weighted more heavily towards new business (approximately 70% new business, 30% marketing).

This is an ideal role for someone with agency experience who thrives in fast-paced environments, enjoys managing multiple opportunities at once, and takes pride in delivering polished, high-impact pitch work. You will be highly organised, proactive, and confident working across teams, systems, and senior stakeholders. Salesforce experience is desirable but not essential, and experience supporting pitches, credentials, and RFIs within an agency environment is key.

---

Roles & Responsibilities

New Business & Pitch Management

• Support the development and execution of prospecting strategies to drive new business growth
• Track prospects and manage follow-up strategies for new business events to ensure momentum is maintained
• Manage inbound new business requests and support outbound opportunities
• Coordinate pitch timelines, booking meetings and ensuring deadlines are met
• Own pitch logistics and pitch theatre execution, including room booking, AV, catering, reception, and printing
• Draft and coordinate responses to RFIs and RFPs, managing inputs from across the agency
• Manage and maintain a large, up-to-date bank of RFI information
• Draft initial credentials documents for review and manage credential requests
• Source, compile, and update bios, credentials, case studies, and supporting materials
• Work with account teams to create and refresh case studies and ensure master keynotes remain current
• Manage case study requests and best-practice slide sharing across the agency
• Book creative and design resource to support pitches and credentials
• Manage supporting documents, version control, and printing for pitches
• Ensure all opportunities, engagements, and activity are accurately updated in Salesforce
• Raise new business job numbers and relevant POs
• Track prospects, meetings, and pitch outcomes
• Maintain clear and organised pitch documentation and records
• Help build and maintain intermediary relationships

Marketing support (secondary focus)

• Support the Senior Marketing Executive with content ideas and suggestions
• Help create and manage marketing content where required
• Support marketing collateral updates
• Provide cover for marketing activity (including posting) when the Senior Marketing Executive is away

About You

• Some proven experience in a new business or business development role within an agency environment
• Highly organised with excellent attention to detail and good project management skills
• Confident working across multiple stakeholders and senior teams
• Strong written communication skills, particularly for RFIs, credentials, and pitch materials
• Comfortable managing logistics, systems, and processes alongside strategic thinking
• Proactive, solutions-focused, and calm under pressure

#LI-CR1

Additional information

MSL has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).