Paid Specialist | Mid-Senior

Join nexos.ai's marketing team to drive growth through paid acquisition. This role involves owning and scaling B2C performance marketing, running end-to-end paid campaigns, and continuously improving the funnel from click to sign-up. You will also contribute to B2B lead generation activities, helping businesses efficiently deploy AI at scale by building reliable and adaptive solutions.

Must Have

• Autonomous planning and forecasting of B2C and B2B PPC activities
• Ensuring outstanding quality of campaigns' setup and materials
• Checking data quality across tracking points and flagging issues
• Taking responsibility for multi-team projects by designing PPC campaign logic
• Proactive task prioritizing, alignment on deadlines and deliverables
• Daily performance monitoring via platform interface, GA and Looker
• Providing clear and relevant reporting on responsibility area metrics
• Working with developers and analysts for accurate tracking implementation
• Following PPC and marketing-related news and latest trends
• Advanced knowledge of Google Ads, Bing, LinkedIn (3+ years experience)
• B2C marketing experience
• Understanding of all digital marketing metrics and their relations
• Exceptional knowledge of various conversion setups and tracking points
• Advanced knowledge of GA4 reports and UI
• Good knowledge of Google Spreadsheets (advanced formulas, pivot tables)
• Excellent spoken and written English skills
• Ability to work in a team, independently, and deliver results
• Global campaigns experience
• Interpersonal skills for liaising with key vendors

Good to Have

• B2B marketing experience

Perks & Benefits

• Professional growth (internal/external events, training, conferences, books)
• Health benefits (private health insurance, workouts, consultations)
• Team spirit (team buildings, parties, games, shows, tastings, food coupons, gifts)
• More free time (additional vacation days based on tenure)
• Additional paid leave (for illness or special occasions)
• Flexibility (flexible working time arrangement)

Join the AI revolution by contributing to our team's mission - helping businesses efficiently deploy AI at scale. With us, you'll be building distributed systems, designing reliable and adaptive solutions, and writing code that shapes the future of how AI is used.

Join a marketing team focused on driving growth through paid acquisition.

nexos.ai is hiring a Paid Marketing Specialist to own and scale B2C performance marketing: running paid campaigns end-to-end and continuously improving the funnel from first click to sign-up. The role will also include B2B lead generation activities.

Main Responsibilities

• Autonomous planning and forecasting of B2C (mainly) and B2B PPC activities within the responsibility area.
• Ensuring the outstanding quality of campaigns' setup and materials/components we use.
• Checking data quality across tracking points for discrepancies and timely issue flagging with relevant stakeholders.
• Taking responsibility for multi-team projects by designing and handling PPC campaign logic.
• Proactive task prioritizing, alignment on deadlines and deliverables in line with business goals.
• Daily performance monitoring via platform interface, GA and Looker.
• Providing clear and relevant reporting on responsibility area metrics on both regular and on-demand basis. Selecting relevant metrics and analysis angles, gathering stakeholders' needs for metrics and feedback afterward. Presenting them on agreed frequency to the marketing team and during team meetings.
• Working with developers and analysts to ensure accurate tracking implementation, and proactively raising & coordinating the resolution of any issues.
• Following PPC and marketing-related news and latest trends to apply in business where applicable, regularly sharing them with the team.

Core Requirements

• Advanced knowledge of ad platforms: Google ads, Bing (3+ years proven experience), LinkedIn
• B2C marketing experience.
• Understand all digital marketing metrics and be able to explain relations between them.
• Exceptional knowledge of various conversion setups and tracking points.
• Advanced knowledge of GA4 reports and UI, ability to use advanced filters, explorations.
• Good knowledge of Google Spreadsheets. Ability to use advanced formulas, pivot tables.
• Excellent spoken and written English skills.
• Ability to work both in a team, independently & deliver results to different teams.
• Proven experience working with large-scale and complex campaigns is a bonus.
• Global campaigns experience.
• Interpersonal skills, liaising with key vendors.

Bonus Points For

• B2B marketing experience.

Salary Range

• Gross salary is 2500 - 4700 EUR.

What we offer

• Professional growth. Internal and external events, online training, conferences, books - everything you need to reach full potential.

• Health benefits. Private health insurance, online and on-site workouts, consultations to feel and be your best.

• Team spirit. Team buildings and parties with games, shows, tastings, food coupons, gifts, and it’s on us.

• More free time. Stay with us and additional vacation days will be added to your calendar.

• Additional paid leave. Additional days are covered by us in cases of illness or special occasions.

• Flexibility. Flexible working time arrangement.

View our guidelines for AI usage during hiring process: AI guidelines

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.