Sr BNPL Specialist, Performance Marketing

We are looking for a data-driven and creative CRM Performance Marketer to develop and execute lifecycle marketing strategies. This role focuses on enhancing customer engagement, driving retention, and increasing conversion, particularly for Consumer Credit products. You will be at the intersection of marketing, product, and analytics, using insights to craft personalized, scalable customer experiences. This position is crucial for amplifying Consumer Credit launches and campaigns, ensuring CRM programs contribute significantly to product growth and customer success.

Must Have

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns
• 3-5 years of experience in CRM, Lifecycle, or Performance Marketing
• Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization
• Understanding of customer segmentation, retention strategies, and testing methodologies
• Excellent communication and project management skills

Good to Have

• Build and manage comprehensive lifecycle marketing campaigns across email, push, in-app, and SMS
• Lead CRM initiatives around major launches and brand moments, with a strong focus on Consumer Credit product growth and adoption
• Audience development for prospecting and existing base (1st/ 3rd party data)
• Use 1st and 3rd party data to build audience behavioral, transactional data to create dynamic audience segments
• Design and implement automated customer journeys, triggered campaigns, and A/B tests
• Partner with analytics and finance teams to measure CRM performance, generate insights, and inform strategic decisions
• Develop and track campaign forecasts to predict performance, engagement, and business impact
• Analyze customer cohorts, retention metrics, and lifetime value to uncover growth opportunities
• Collaborate closely with Product, Commercial, Product Marketing, and Integrated Marketing teams
• Creative problem-solver with a growth mindset
• Experience preferably in B2C, fintech, or e-commerce environments

Perks & Benefits

• Flexible work environment
• Employee shares options
• Health and life insurance
• Balanced hybrid work model (3 days in office, 2 days home/office)

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re seeking a data-driven and creative CRM Performance Marketer to design and execute lifecycle marketing strategies that deepen customer engagement and drive measurable business growth. You will own the planning and execution of CRM initiatives that fuel retention, engagement, and conversion — with a particular focus on launch moments, key lifecycle touchpoints, and driving adoption of Consumer Credit products.

This role sits at the intersection of marketing, product, and analytics — ideal for someone who thrives on using data and insights to craft personalized, high-impact customer experiences that scale. You’ll play a pivotal role in amplifying the impact of Consumer Credit launches and campaigns, ensuring CRM programs are central to product growth and customer success.

Job Description:

Essential Responsibilities:

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Expected Qualifications:

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

Develop & Execute CRM Strategy

• Build and manage comprehensive lifecycle marketing campaigns across email, push, in-app, and SMS to drive activation, engagement, retention, and reactivation.
• Lead CRM initiatives around major launches and brand moments, with a strong focus on Consumer Credit product growth and adoption.

Segmentation & Personalization

• Audience development for prospecting and existing base (1st/ 3rd party data)
• Use 1st and 3rd party data to build audience behavioral, transactional data to create dynamic audience segments and deliver tailored messaging at scale.

Automation & Experimentation

• Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve key performance metrics such as open rate, CTR, conversion, and churn reduction.

Data & Insights

• Partner with analytics and finance teams to measure CRM performance, generate insights, and inform strategic decisions.
• Develop and track campaign forecasts to predict performance, engagement, and business impact.
• Analyze customer cohorts, retention metrics, and lifetime value to uncover growth opportunities.

Cross-Functional Collaboration

• Collaborate closely with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go-to-market initiatives.

Requirements

• 3–5 years of experience in CRM, Lifecycle, or Performance Marketing (preferably in B2C, fintech, or e-commerce environments).
• Proven track record of executing multi-channel lifecycle programs tied to measurable growth outcomes.
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization.
• Understanding of customer segmentation, retention strategies, and testing methodologies.
• Excellent communication and project management skills with experience managing multiple stakeholders and timelines.
• Creative problem-solver with a growth mindset — eager to test, learn, and iterate quickly.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.